Tourism Service Management and Senior Foreign Travelers’s Behavior in Thailand

Authors

  • Sumalee Wongcharoenkul International College, National Institute of Development Administration, Thailand
  • Sid Suntrayuth International College, National Institute of Development Administration, Thailand

DOI:

https://doi.org/10.57260/rcmrj.2023.260674

Keywords:

Tourism service management, Tourism behavior, Senior foreign travelers, Quality of life, Revisit intention

Abstract

This quantitative research studied factors in the management of the quality of life, received from tourism services by senior foreign travelers and their influence on reutilizing the services. A questionnaire was used, with a sample size of 400 senior foreign travelers. The statistics used were frequency, percentage, mean, and standard deviation. In addition, multiple regression statistics and Structural Equation Modeling (SEM) were also used. The results showed that overall, tourism management of senior foreign travelers in Thailand is of the highest level. The study found that the issue of medical/public health is of the highest level, followed by geography, service quality and the potential of tourist destinations. Travel experiences, and returning to use the service are of the highest level. Tourism management and satisfaction of travel experience positively influence senior foreign travelers’s behavior on revisit intention at the statistical significance level of 0.05. The development of tourism management focusing on senior foreign travelers is one of the foci of Thai tourism policies. The age group is expected to expand and are a target age group with tourism potential in the future.

References

Amnuay-Ngoentra, S. (2016). Value Added Creation in Hotel Business with Blue Ocean Strategy. Silpakorn University Journal, 36(1), 1-23. https://so05.tci-thaijo.org/index.php/sujthai/article/view/57574/47696 (In Thai)

Association of Thai Travel Agents (ATTA). (2019). Development Plan of Tourism Industry in Short and Long Term. Bangkok: Association of Thai Travel Agents. (In Thai)

Bangkok Business. (2014). Tourism Market of Senior: New Opportunity of Thailand for AEC. Bangkok Biz News, 3(153), 2 (In Thai)

Burkett, V. S., & Cleeland, C. S. (2007). Symptom burden in cancer survivorship. Journal of Cancer Survivorship, 1(2), 167-175. DOI: 10.1007/s11764-007-0017-y

Campbell, S. C., Novick, A. C., Belldegrun, A., Blute, M. L., Chow, G. K., Derweesh, I. H., Faraday, M. M., Kaouk, J. H., Leveillee, R. J., Matin, S. F., Russo,P., & Uzzo, R.G. (2010). Guideline for management of the clinical T1 renal mass. The Journal of urology, 182(4), 1271-1279. doi: 10.1016/j.juro.2009.07.004

Cathy, H. C. H., Cai, L. A., & Wong, K. K. F. (2007). A model of senior tourism motivations—Anecdotes from Beijing and Shanghai. Tourism Management, 28(5), 1262-1273. https://doi.org/10.1016/j.tourman.2006.09.015

Chen, C.-F., & Tsai, D. (2007). How destination image and evaluative factors affect behavioral intentions?, Tourism Management, 28(4), 1115-1122. https://doi.org/10.1016/j.tourman.2006.07.007

Choi, S. (2007). Information search behavior of Chinese leisure travelers. United States – Indiana: Purdue University.

Cummins, K. L., Murphy, M. J., Bardo, E. A., Hiscox, W. L., Pyle, R. B., & Pifer, A. E. (1998). A Combined TOA/MDF Technology Upgrade of the U.S. National Lightning Detection Network. Journal of Geophysical Research, 103(D8), 9035-9044. https://doi.org/10.1029/98JD00153

Cummins, R. A., McCabe, M. P., Romeo, Y., & Gullone, E. (2012). The Comprehensive Quality of Life Scale: Instrument development and psychometric evaluation on tertiary staff and students. Educational and Psychological Measurement, 54, 372-382. https://doi.org/10.1177/0013164494054002011

Devesa, M., Laguna, M., & Palacios, A. (2010). The Role of Motivation in Visitor Satisfaction: Empirical Evidence in Rural Tourism. Tourism Management, 31(4),

-552. https://doi.org/10.1016/j.tourman.2009.06.006

Erfurt-Cooper, P. & Cooper, M. (2008). Health and Wellness Tourism: Spaand Hot Springs. Bristol, UK: Channel View.

Fekete, A., Viklický, O., Hubáček, J. A., Rusai, K., Erdei, G., Treszl, A., Vítko, Š., Tulassay, T., Heemann, U., Reusz, G., & Szabó, A. J. (2006). Association between heat shock protein 70s and Toll-like receptor polymorphisms with long-term renal allograft survival. Transplant International, 19(3), 299-306. DOI: 10.1111/j.1432-2277.2006.00265.x

Flanagan, J. C. (1978). A Research Approach to Improving Our Quality of Life. American Psychologist, 33(2), 138–147. https://doi.org/10.1037/0003-066X.33.2.138

Global Wellness Institute. (2007). The Global Wellness Tourism Economy 2007. Retrieved form http://www.globalwellnesssummit.com/images/stories/pdf/

wellness_tourism_economy_exec_sum_final_10022013.pdf

Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate Data Analysis. (7th ed.). New York: Pearson.

Inthachak, M. (2009). Cultural Tourism in Thailand for Japanese Elderly Tourists. Journal of International and Thai Tourism, 1(1), 1-10. (In Thai)

Jittangwattana, B & Srikampa, P. (2014). Sustainable Tourism Development. (2nd ed.). Bangkok: Thammasan. (In Thai)

Kelly, S. P., & Connell, R. G. O'. (2013). Internal and External Influences on the Rate of Sensory Evidence Accumulation in the Human Brain. Journal of Neuroscience, 33(50), 19434-19441. DOI: https://doi.org/10.1523/JNEUROSCI.3355-13.2013

Kotler, P. (2003). Marketing Management. (11th ed.). Upper Sanddle River, New Jersey: Pearson Prentice-Hall.

Kotler, P., Ned, R., & Tony, L. (2006). Alleviating Poverty: A Macro/Micro Marketing Perspective. Journal of Macromarketing, 26(2), 233-239. https://doi.org/10.1177/0276146706291039

Lau, L. S., & McKercher, B. (2004). Exploration versus Consumption: A Comparison of First-time and Repeat Tourists. Journal of Travel Research, 41 (3), 279-285. https://doi.org/10.1016/S2212-5671(16)00076-9

Lennon, R., Weber, J. M., & Henson, J. (2001). A Test of a Theoretical Model of Consumer Travel Behavior: German Consumers’ perception of Northern Ireland as a Tourist Destination. Journal of Vacation Marketing, 7(1), 51-62. https://doi.org/10.1177/135676670100700105

Lohmann, M., & Kaim, E. (1999). Weather and holiday destination preferences image, attitude and experience. The Tourist Review, 54(2), 54-64. https://doi.org/10.1108/eb058303

Lovelock, C., Wirtz, J., Ken, H. T., & Lui, X. (2005). Service Marketing in Asia. (2th ed.). Singapore: Prentice Hall.

Maslow, A. (1970). Motivation and personality. New York: Harper & Row.

Mill, C. (1990). Tourism: The international business. N.J.: Prentice Hall International, Englewood Cliffs.

Ministry of Tourism and Sports. (2009). Thai Tourism Statistic 2009 – 2010. Retrieved from http://www.mots.go.th/ewt_dl_link.php?nid=7114 (In Thai)

Ministry of Tourism and Sports. (2018). The Expansion of Tourists Travelling to Thailand. Bangkok: Ministry of Tourism and Sport. (In Thai)

Pattharapinyophong, W. & Sukpatch, K. (2019). The Development of Medical Tourism in Thailand. Liberal Arts Review, 13(25), 12-20. https://so04.tci-thaijo.org/index.php/larhcu/article/view/143829/106420 (In Thai)

Prueksikanon, W., Phuangsaichai, S., Tianteerawith, P., Rauechai, V., Kanchanakaroon, P., Puttawong, P., Himakalasa, W., Kantawongwarn, K., Promkutkeo, S., Phunnarong, S., Boonyasana, P., & Kaewmanee, P. (2008). Competitiveness of Thailand’s Health Tourism Industry (Medical). In Document of 8th Chaing Mai University Academic Converence Research Path: the Path to the Future (pp. 94-95). 22-23 November 2008. Chiang Mai University Convention Center. (In Thai)

Puezko, L., & Smith, M. (2012). An analysis of tourism QOL domains from the demand side. In Uysal, M., Perdue, R. R. & Sirgy, M. J. (Eds.). Handbook on tourism and quality-of-life: enhancing the lives of tourists and residents of host communities (pp. 263-278). New York: Springer. DOI:10.1007/978-94-007-2288-0_15

Robinson, S. & Etherington, L. (2006). Customer Layalty: A Guide for Time Travelers. New York: Palgrave Macmillan.

Rosen, E. (2000). The Anatomy of Buzz: How to create Word-of-Mouth Marketing. USA: Doubleday.

Rust, R. T., Lemon, K. N., & Zeithaml, V. A. (2004). Return on marketing: using customer equity to focus marketing strategy. Journal of Marketing, 68(1), 109-127. DOI:10.1509/jmkg.68.1.109.24030

Sangpikul, A. (2007). Travel motivations of Japanese senior travellers to Thailand. International Journal of Tourism Research, 10(1), 81-94. https://doi.org/10.1002/jtr.643

Sirgy, M. J., Robin, N. W., Lee, D.-J., & Yu, G. B. (2010). Developing a Measure of Community Well-Being Based on Perceptions of Impact in Various Life Domains. Soc Indic Res, 96(2), 295-311. DOI 10.1007/s11205-009-9479-9.

The Office of Tourism Development. (2003). Tourism meaning. Retrieved from https://tourismatbuu.wordpress.com./Tourism (In Thai)

Tourism Authority of Thailand. (2009). Thailand Domestic Tourism Statistics 2009 Ministry of Tourism and Sport. Retrieved from: https://www.mots.go.th (In Thai)

Wanthanom, C. (2009). Tourism Industry. Bangkok: 3 Lada Publisher. (In Thai)

Winyarat, P., & Rimpranee, S. (2010). Worth for Economic Value. Bangkok: Thailand Political Information Center. (In Thai)

World Tourism Organization. (2015). Making Tourism More Sustainable-A Guide for Policy Makers. Madrid: UNWTO.

Yoon, Y. & Uysal, M. (2005). An Examination of the Effects of Motivation and Satisfaction on Destination Loyalty: A Structural Model. Tourism Management, 26(1), 45-56. https://doi.org/10.1016/j.tourman.2003.08.016

Zeithaml, V., Berry, L., & Parasuraman, A. (2003). The Behavioral Consequences of Service Quality. Journal of Marketing, 60(2), 31-46. https://doi.org/10.1177/002224299606000203

Downloads

Published

2023-01-24

How to Cite

Wongcharoenkul, S., & Suntrayuth, S. (2023). Tourism Service Management and Senior Foreign Travelers’s Behavior in Thailand. Community and Social Development Journal, 24(1), 52–71. https://doi.org/10.57260/rcmrj.2023.260674

Issue

Section

บทความวิจัย (RESEARCH ARTICLE)