The The Role of Language: A Reflection of Language Use in Society

Abstract

Studies on language use in society provide a deeper understanding of daily life. Language is used to influence the thoughts of groups in society, shaping consumer decisions. This demonstrates the linguistic power of advertisers to influence the decisions of those with less power—consumers. The study also examines cross-cultural language, expressed through the linguistic forms of Thai and foreign speakers from different cultural backgrounds. This allows for a better understanding of foreign cultures and enables the appropriate and correct use of language with foreigners, thereby reducing social conflict and fostering positive relationships. Furthermore, the study reveals differences in interpretation and understanding of language among people in society, influenced by factors such as gender, age, and education. These factors reveal varying perspectives and biases in the understanding of linguistic units, ultimately impacting behavior and contributing to better societal understanding.