The Management of Supply Chain and Tourism Service of Lampaya Floating Market, Banglen District, Nakhon Pathom Province

Abstract

         The Lampaya Floating Market is the market located on the Nakhon Chaisri (Tachin) riverside. It is a place which is desirable for tourists demanding a river view, including more than one-hundred thousand fish in the river. It represents the lifestyle of the people living in Banglen, for instance, farming and gardening. This study aimed to search the history and current situation of the Lampaya Floating Market and to inspect in order to analyze the characteristics of tourism logistics and supply chain management of the Lampaya Floating Market. This research provides the Lampaya Floating Market with the service and development guidelines according to the SCOR Model and the Services Marketing Mix. The results showed that the Lampaya Floating Market was started up on Sunday, September 5th, 1999. Nowadays, there are more than three hundred shops, which offer competitive prices compared to others.The Lampaya Floating Market additionally has the surroundings and environment enhancing conservative tourism. The government, moreover, supports Thai tourism to permit and create the opportunities for increasing agriculturists’ revenues. The results, nevertheless, portrayed that the Lampaya Floating Market should be developed in a store management system and facilities, such as a footpath, parking lots, bus transportation, traffic signals, and connecting roads, in order to develop the tourism of the Lampaya Floating Market.