Model Development for Standard Quality of Ecotourism : A Case Study of the Center of Conservation of the Saltwater Forest, KlongKon, Samut Songkhram Province

Abstract

This is the study to determine the model development for standard quality of ecotourism in the area of the Center of Conservation of Saltwater Forest Klongkon, Samut Songkhram province. The main objectives were to evaluate this specific place for the effectiveness and to establish a standard quality of ecotourism according to the criteria set by the Ministry of Tourism and Sport. This research paper utilized the qualitative method to elucidate the environment, the surrounding, and the atmosphere. In-depth and narrative interviews with semi-structural question were employed. The findings disclosed that the Center of Conservation of Saltwater Forest demonstrated a high quality and excellent potential to be an eco-tourist destination. The researcher has also developed an ecotourism guideline for the relevant stakeholders for the standard of quality development of this center to be an important ecotourism destination.