Antecedents Affecting Strategic Development Plan for Border Trade between Thai and People's Democratic Republic of Laos toward ASEAN Economics Community
DOI:
https://doi.org/10.53848/irdssru.v9i3%20SUP.214272Keywords:
Strategic Plan, Border Trade, ASEAN EconomicsAbstract
The purpose of this research, antecedents affecting the strategic development
plan for border trade between Thailand and the People's Democratic Republic (PDR) of
Laos to ASEAN, were to study the level of importance of the antecedents of
government promotion policy, the relationship of antecedents of government
promotion policy, and strategic border trade plan of Thailand and PDR Laos at the
Chiang-Krong Border Control Checkpoint. There was a total sample of 240
entrepreneurs, who answered questionnaires, and 6 directors interviewed from Ministry
of Commerce. The questionnaire covered all variables. This research utilized bi-relation
analysis, regression analysis, and path analysis. Findings revealed: (1) government
promotion policy was the most successful factor to the effectiveness of the strategic
development plan and relationship of trading partners, but production cost factors
were less important respectively; and (2) the effectiveness of the strategic plan for
border trade between Thailand and PDR Laos to ASEAN depended on a relationship of
trading partners, and government promotion policy. However, the production cost
factor had no cause relationship with the strategic plan, but had a relationship with
trading partners and government promotion policy.
Recommendations from this research involved a strategic development plan
that needs to focus on the relationship of trading partners and government promotion
policy, especially knowledge enhancement for entrepreneurs in terms of product
quality which was a competitive advantage. Moreover, the Thai government needs to
survey the market for PDR Laos consumer demands, as well as border consumer
demand.
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