Develop Academic Proposals on How to Promote Bangkok Travelling among Foreigners

Abstract

           This research aims to develop academic proposals on how to promote Bangkok travelling among foreigners. It is a kind of policy researches which uses various
methods of data collecting including 1) document research emphasizing on ArunrungWongkangwan’s research titled “Affecting antecedents on the loyalty of
foreign travelers toward Bangkok attractions” (2011). She directly collected data from foreign travelers in order to set up the research framework and she also integrate the concepts of Mancini (2005), Morgan and Prichard (2000), Holloway (2002), Swarbrooke and Horner (2001), McKercher (1998), Herrenmans (2006) and other academic
documents. 2) The result of qualitative analysis by non-participant observation at popular attractions around Bangkok. 3) The result of qualitative analysis by in-depth
interview of tourism management concerned groups 4) to discuss and conclude a draft proposal on how to promote Bangkok travelling among foreigners by focus group
method. After analyzed all concerned data, we set up 4 main academic proposals on how to promote Bangkok travelling among foreigners which are 1) The way to
promotethe developmentof enterprises (6 steps) 2) The way to promotethe developmentof public relations of tourist attractions (5 steps) 3) The way to promotethe developmentof tourist attractions (4 steps) and 4) The way to promotethe development of tourist facilities (4 steps).