The Relationship of Personal and Social Factors Affecting Behaviors toward Lottery Gambling and Analysis of a Feasibility Study to Change Lottery Expenses to Be Long Term Personal Savings for Undergraduate Students in Pathum Thani Province

Abstract

                    The objectives of this research were to: 1) study the saving behavior and lottery ticket buying behavior of undergraduates; 2) investigate the real lottery expenses of undergraduates in order to set core knowledge, education behavior, and the behavioral concept of buying lottery tickets; 3) prove the relationship of personal and social factors that affect lottery gambling behavior; 4) search for a way and analyze a feasibility study to change lottery ticket buying expenses to be a personal long-term investment of undergraduates in Pathum Thani Province. Nowadays, undergraduates trend to increase their lotter expense through personal factors and social factors. Data collection was obtained from 450 undergraduates, who have bought lottery tickets and were located in the Pathum Thani Province area. Data analysis employed descriptive statistics including frequency, percentage, mean and standard deviation. Hypothesis tesing employed the Chi-square test and ANOVA method at the significant level of 0.05. The results indicated that personal factors and economic pressure had positive effects on the lottery ticket buying behavior of undergraduates in the Pathum Thani province area at the significant level of .05.

            In the feasibility study, it was found that undergraduates should have three behaviors to be classified as target group to change lottery ticket buying behavior which were: 1) must be one who often buy all types of lottery tickets and frequently buys them every month; 2) undergraduates must be faced with economic pressure, meaning that they do not have enough for the cost of living; 3) their lottery expenses came from other source, not from cash generating by themselves.