Behavioral relationships that affect the intention of participating in a marathon in Thailand during the COVID-19 crisis
Keywords:
Marathon, Attitude towards behavior, Perceived behavioral control, Subjective norm, COVID-19, Participating in a marathonAbstract
The purpose of this study was to investigate the behavioral relationships that influenced the intention to participate in a marathon race in Thailand during the COVID-19 crisis. As a research tool, a survey-based 7 Likert scale questionnaire was used. The research period was approximately one month, in February 2021, and was conducted through online research. The samples consisted of 202 Thai marathon runners ranging in age from 15 to 65 years old and covering a distance of 42.195 kilometers. For the statistical analysis, the Pearson Product Moment Correlation Coefficient, Confirmation Factor Analysis, and Multiple Regression Analysis were used. The results revealed that the attitudes toward behavior had a significant effect on the intention to participate in marathon races in Thailand during the COVID-19 pandemic at b= 0.446. Despite this, no significant effects on the dependent variable were found by the subject norm. The perceived behavioral control had an effect on the intention at b= 0.582. All behavioral factors in the model could forecast the intention of participating in a marathon race at 31% of the variance with the statistical significance level p< .05.
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