Value and Benefit of Situation Analysis for Organizational Strategy Formulation

Abstract

This article aims to present the value and benefits of situational analysis to formulate an organization's strategy; including the meaning, elements, models, and tools that are relevant and an example from a case study: AIS and the company's leadership in Digital Technology Services Provider in Thailand. AIS is one of the largest telecommunication service providers in Thailand, gaining value from situational analysis, making the organization's direction accurate, building employee commitment and collaborative efforts, understanding the current situations of the organization and being able to determine the direction of the organization in accordance with the long-term strategy. It also benefits from conducting business efficiently, effectively, economically, and impartially. These benefits visualize the importance of the situation analysis process to the employees. They also help them bond and relate to the organization and lead to better strategies that fit the situations.