Research on Emotional Design of University Guide System Based on Cultural Heritage and User Experience

บทคัดย่อ

The university guide system is not only a functional facility for transmitting information but also an important medium for carrying and spreading university culture. As the emotional needs of the target audience continue to grow, this study incorporates the concept of emotional design. This study takes Beijing University of Technology as the research object. Based on emotional design theory, we conducted systematic investigations through literature review, field surveys, and user interviews. The material, behavioral, and spiritual genes of university culture are extracted, the "culture-emotion" demand matrix is constructed, and the weight of user emotional needs is clarified. Combined with the Kano model and the Better-Worse index, the importance and priority of user needs are analyzed and transformed into design practice. In designing the guide system, this paper conducts research on the three levels of instinct, behavior, and reflection. Through the optimization design of elements such as shape, font, color, etc., the visual appeal and functionality of the system are enhanced; through the system specification design at the behavioral level, the ease of use and efficiency of the guide are ensured; and through the expression of cultural images at the reflective level, the identification and sense of belonging of teachers and students to the university culture are strengthened. The research results show that emotional design has significant results in improving the user experience of the guide system and spreading university culture, which provides theoretical support and practical guidance for the design of the university guide system.