Vol. 10 No. 1 (2023): January - June

cover-vol10no1

Published: 2023-06-15

Full Issue

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Editorial

Leading Article

Panisa Mechinda
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Academic Articles

GUIDELINES FOR WRITING ACADEMIC ARTICLE TO PUBLISH IN ACADEMIC JOURNALS FOR NOVICE ACADEMICIANS

ศ.ดร.จำเนียร จวงตระกูล, Noppong kerdNgern, Trakul Chitwattanakorn, Phawat Cruz

1-19
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Research Articles

EFFECT OF WORK ENVIRONMENT ON INNOVATION BEHAVIOR IN TEACHING DUTIES OF TEACHERS IN GOVERNMENT ELEMENTARY SCHOOLS

Kaittisak Suparat, Khahan Na-Nan

20-35
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THE REDUCING OF THE ERROR IN FORECASTING DEMAND FOR INDUSTRIAL PRODUCTS WITH HIGH VARIATION BY DATA TRANSFORMATION TECHNIQUES

Panya Sumranhun, Suphot Rungcharoen, Burapa Damrongwatthanayothin, Piyarold somtobburana, Benya patsaphat, Thongrop Nuchpum

36-54
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THE PROBIOTICS-SUPPLEMENT CONSUMER SEGMENTATION IN THAILAND FOR DESIGNING A MARKETING STRATEGY

Rasita Klaisuban, Ajchara Kessuvan

55-69
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CREDIBILITY ON INFOMERCIAL ADVERTISING AND TRUST IN MEDIA AFEECTING THE PURCHASE INTENTION ON HEALTHY PRODUCT OF WORKING-AGED PEOPLE IN BANGKOK

Kamon Lertudomkitpaisan, Sombat Thamrongsinththaworn

70-83
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SERVICE INNOVATION AND RELATIONAL BENEFIT OF FOOD DELIVERY APPLICATION IMPACTING LOYALTY THROUGH CUSTOMER SATISFACTION

Warapon Dansiri, Chatchawan Sittiwong

84-107
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GUIDELINES FOR CREATING READINESS TO USE PERFORMANCE EVALUATION USING KEY PERFORMANCE INDICATORS (KPIS) OF CIVIL AVIATION TRAINING CERTER: FLIGHT TRAINING CENTER

Fuenglada Klintueseen, Wutthichai Arakpothchong

108-124
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MULTIFACTORIAL INFLUENCE AFFECTING SUSTAINABLE DEVELOPMENT IN LOCAL BUSINESS MANAGEMENT: TONG CHOM MARKET PROJECT

Kittisak Ngamsanga, Thanasuwit Tabhiranrak, Duangsamorn Rungsawanpho

125-145
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Book Review

Marketing Communications

Sunjita Promchot

146-147
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