The efficiency Enchantment for People Services by Department of Business Development, Ministry of Commerce

Abstract

The objectives of research wewe to study (1)the efficiently and achievement in public service of department of business development (2) factors supporting strategy for enhancing public service to achieve achievement of department of business development. The research methodology was the qualitative researches. the qualitative research collected data from literary review and 11 key informants, purposefully selected from management and key personnel under the department of business development., using the structured in-depth-interview questions to collect data by face-to-face interviewing and analyzing data by descriptive interpretation.

Findings were as follows: (1) achievement in public service played the important roles in strategy of department of business development , (2) factors supporting strategy for enhancing public service to achieve achievement of department of business development consisted of (2.1) personnel efficiency (2.2) service system efficiency (2.3) management system development (2.4) technology development and (2.5) public relations development. and (3) effective way in strategy for enhancing public service to achieve achievement of department of business development consisted of (3.1) development of service to excellence by innovation, focusing on enhancing public service to excellence through innovation and raise public service in efficiency and international standards (3.2) creating good governance of thai business and (3.3) maximizing the organization's potential by developing a modern business registration system , creating a complete business data and facilitating data access, strengthening small and medium enterprise , upgrading business standards and developing of learning organizations to maximum efficiency and effective.