Effect of Travel Motivation and Tourist Satisfaction on Thai Tourists' Travel Decisions in Shanghai, China

Abstract

This research article were objectives 1) to study the level of motivation opinions. Satisfaction and decision to travel in Shanghai, China, of Thai tourists 2) To study the influence of motivation and satisfaction on the decision 8to travel in Shanghai, China, of Thai tourists. Research tools It's a questionnaire. The sample group consisted of 385 Thai tourists who visited Shanghai, China, using a questionnaire as a tool to collect data. Statistics used in data analysis include percentage, mean, and standard deviation. and multiple regression analysis using Enter.

The results of the study found that 1) Importance level in terms of motivation and satisfaction that affect Thai tourists in deciding to travel in Shanghai, China, the overall level is at a high level. 2) The results of the multiple regression test using the Enter method found that motivation, Satisfaction affects Thai tourists in deciding to travel in Shanghai, China, with statistical significance at the 0.05 level Suggestions: It is necessary to protect the natural scenery and historical buildings in the tourist spots, create a suitable environment for tourists to relax or bring their families to relax, improve all aspects of the tourist spot situation (beauty/cleanliness/convenience/service), and do a good job of advertising and public relations for Shanghai tourism, which will make consumers decide to visit sooner.