Integration government and private sectors to drive policy industry thai tourism in Bangkok

Abstract

            The objectives of this study were: (1) to study the conditions of driving Thai Industey Poliey tourism in Bangkok Metropolis, (2) factors affecting the conditions of the driving the Thai tourism industey poliey in Bangkok Metropolis and (3) to investigate guidelines for use in the integration of government and private sectors for purposer of driving policy industry Thai tourism  industry poliey in Bangkok Metropolis.

          The research was qualitative. The sample consisted of 4 groups of key informants: public sector private sector sector Number of people: and civil dociety sertor tataling 20 people. The interview form seripts were used as semi-structured as a research tool. The collected data was analyzed by analysis content.

          The results of the study were as follows (1) conditions of the driving of Thai tourism industry policy industry Thai tourism in Bangkok, it can be said that Bangkok Metropolis quality tourist destination city: That is, Bangkok is economically, technologically, socially, environmentally, culturally, and politically. Additionaltry there are altractive natural resources, Historical and cultural tourism attractions Furthermore, there are a wide variety of department stores, shops, and restaurants. (2) As regards the favorable to factors to the conditions of driving the Thai tourism industry policy in Bangkok are as follows: 1) traffic 2) language 3) product prices 4) taxis 5) employee service 6) environment 7) safety and 8) financial services. And (3) Concerning the guidelines for the integration of public and private sectors  to drive the Thai tourism touism industry policy in Bangkok Metropolis include the following: 1) tourism management planning focusing on: 1) project preparation, 2) budget support, 3) cooperation in organizing activities, 4) public relations, 5) joint operations, 6) coordination, 7) brainstorming, 8) infrastructure improvements. 2) Promoting and support ing disaster prevention measures, namely 1) safety in life 2) property safety 3) public health, 4) transportation. And 3) Encouraging communities to develop their learning centers so as to enable the community members to gain insight in to the sustainable tourism management. 1) The community should develop participatory tourism management, 2) Community study creates a sense of should have a wide variety of tourism pride 3) Promoting community tourism 4) There in this regard, efforts must be made in the folling: tourism. And 5) Strengthening the tourism development of Bangkok Metropolis.