The Strategies of Creative Technology Media "Filial Heart" to Enhance the Quality of Life of Drive Elderly, Ethnic Groups in Rural Society Chiang Mai Province

Abstract

The research on "The Strategies of Creative Technology Media 'Filial Heart' to Enhance the Quality of Life of Elderly, Ethnic Groups in Rural Society, Chiang Mai Province" aims 1) to investigate the creative media strategies implemented to enhance the quality of life of elderly individuals in ethnic groups living in rural society, 2) to examine the strategy implementation of this creative media in alignment with the enhancement of quality of life, and 3) to provide guidelines for developing a media policy in action. The research and development were conducted by studying a target group of 30 elderly individuals from ethnic groups within Chiang Mai Province. A purposive sampling method was employed and data collection methods included document studies, participatory observations, in-depth interviews, and focus group discussions. The results showed that five strategies for enhancing the quality of life are based on management, creative activity organization, operating committees for creative media technology, member engagement, and network relationships. The guidelines are provided with respect to the National Economic and Social Development Plan No. 13 (A.D. 2019-2024) whose development guidelines are enumerated by government and private sector organizations and implemented in local, regional, and national levels.