FACTORS AFFECTING HUMAN RESOURCE DIVERSITY ORIENTATION STRATEGY: AN EMPIRICAL EVIDENCE FROM ELECTRONIC BUSINESSES IN THAILAND

Main Article Content

Jirayu Rattanaborworn
Phaprukbaramee Ussahawanitchakit
Karun Pratoom

Abstract

          The phenomenon of globalization leads to an increase in workforce diversity in many businesses. Human resource diversity orientation strategy plays a pivotal role in determining business success. Therefore, the purpose of this research was to investigate the factors affecting human resource diversity orientation strategy. The internal environment contained long-term business vision, human capital orientation and organizational experience value. The external environment consisted of technological uncertainty and environmental pressure that were proposed as antecedents. Data were collected from 137 electronic businesses in Thailand. The hypotheses were tested using the multiple regression analysis. The findings indicate that technological uncertainty, organizational experience value, environmental pressure and long-term business vision had a positive influence on human resource diversity orientation strategy. This research provides a better understanding of diversity strategy for practitioners and researchers under the notion of human resource management. Additionally, the findings suggested possible directions for businesses to increase an effective management towards diversity.


 


           จากปรากฏการณ์กระแสของโลกาภิวัตน์นำไปสู่การเพิ่มขึ้นในความหลากหลายของแรงงานของธุรกิจ กลยุทธ์การมุ่งเน้นความหลากหลายของทรัพยากรมนุษย์จึงมีบทบาทสำคัญต่อความสำเร็จของธุรกิจ ดังนั้น การศึกษานี้มีวัตถุประสงค์ในการศึกษาปัจจัยที่ส่งผลกระทบต่อกลยุทธ์การมุ่งเน้นความหลากหลายของทรัพยากรมนุษย์ โดยปัจจัยที่ส่งผลกระทบ ได้แก่ สภาพแวดล้อมภายใน ประกอบไปด้วยวิสัยทัศน์ระยะยาวของธุรกิจ การมุ่งเน้นทุนมนุษย์ และคุณค่าของประสบการณ์ธุรกิจ และสภาพแวดล้อมภายนอก ประกอบไปด้วยความไม่แน่นอนของเทคโนโลยีและความกดดันของสภาพแวดล้อม โดยเก็บข้อมูลจากธุรกิจอิเล็กทรอนิกส์ในประเทศไทยจำนวน 137 แห่ง ผลการทดสอบสมมติฐานโดยใช้การวิเคราะห์ถดถอยพหุพบว่า ความไม่แน่นอนของเทคโนโลยี คุณค่าของประสบการณ์ธุรกิจ ความกดดันของสภาพแวดล้อม และวิสัยทัศน์ระยะยาวของธุรกิจมีผลกระทบเชิงบวกต่อกลยุทธ์การมุ่งเน้นความหลากหลายของทรัพยากรมนุษย์ ผลการศึกษาจะทำให้เกิดความเข้าใจเพิ่มมากขึ้นในเรื่องกลยุทธ์ความหลากหลายของทรัพยากรมนุษย์ต่อผู้บริหารและนักวิจัย และเป็นแนวทางในการเพิ่มประสิทธิภาพในการจัดการความหลากหลายของทรัพยากรมนุษย์ต่อไป

Downloads

Download data is not yet available.

Article Details

How to Cite
Rattanaborworn, J., Ussahawanitchakit, P., & Pratoom, K. (2017). FACTORS AFFECTING HUMAN RESOURCE DIVERSITY ORIENTATION STRATEGY: AN EMPIRICAL EVIDENCE FROM ELECTRONIC BUSINESSES IN THAILAND. Panyapiwat Journal, 9, 14-26. Retrieved from https://so05.tci-thaijo.org/index.php/pimjournal/article/view/107282
Section
Research Article

References

Agars, M. D. & Kottke, J. L. (2005). Innovations in diversity management. London: Routledge.

Armstrong, J. S. & Overton, T. S. (1977). Estimating nonresponse bias in mail surveys. Journal of Marketing Research, 14(3), 396-402.

Benschop, Y. (2001). Pride, prejudice and performance: Relations between HRM, diversity and performance. International Journal of Human Resource Management, 12(7), 1166-1181.

Bontis, N. & Fitz-Enz, J. (2002). Intellectual capital ROI: A causal map of human capital antecedents and consequents. Journal of Intellectual Capital, 3(3), 223-247.

Bresnahan, T. F., Erik, B. & Lorin, M. H. (2002). Information technology, workplace organization, and the demand for skilled labor: Firm-level evidence. Quarterly Journal of Economics, 117(1), 339-376.

Calantone, R. J., Cavusgil, S. T. & Zhao, Y. (2002). Learning orientation, firm innovation capability, and firm performance. Industrial Marketing Management, 31(6), 515-524.

Carmen, C. O., María de la Luz, F. A. & Salustiano, M. F. (2006). Influence of top management team vision and work team characteristics on innovation: The Spanish case. EuropeanJournal of Innovation Management, 9(2), 179-202.

Carpenter, M. A., Sanders, W. G. & Gregersen, H. B. (2001). Bundling human capital with organizational context: The impact of international assignment experience on multinational firm performance and CEO pay. Academy of Management Journal, 44(3), 493-511.

Cho, K. R. & Padmanabhan, P. (2005). Revisiting the role of cultural distance in MNC’s foreign ownership mode choice: The moderating effect of experience attributes. International Business Review,14(3), 307-324.

D’Netto, B., Shen, J., Chelliah, J. & Monga, M. (2014). Human resource diversity management practices in the Australian manufacturing sector. The International Journal of Human Resource Management, 25(9), 1243-1266.

Glastra, F., Schedler, P. E. & Kats, E. (2002). Between public controversy and market initiative: The politics of employment equity and diversity in the Netherlands. Workplace Equality,26(2), 165-179.

González-Benito, J. & González-Benito, Ó. (2010). A study of determinant factors of stakeholder environmental pressure perceived by industrial companies. Business Strategy and the Environment, 19(3), 164-181.

Hair, J. F., Black, W. C., Babin, B. J. & Anderson, R. E. (2010). Multivariate data analysis: A Global Perspective (7th ed.). New Jersey: Pearson Prentice Hall.

Kim, J. J. & Miner, A. S. (2007). Vicarious learning from the failures and near-failures of others: Evidence from the US commercial banking industry. Academy of Management Journal, 50(3), 687-714.

Kuckertz, A. & Wagner, M. (2010). The influence of sustainability orientation on entrepreneurial intentions-Investigating the role of business experience. Journal of Business Venturing,25(5), 524-539.

Li, C. Y. (2012). The influence of entrepreneurial orientation on technology commercialization: The moderating roles of technological turbulence and integration. African Journal of Business Management, 6(1), 370-387.

Majocchi, A., Bacchiocchi, E. & Mayrhofer, U. (2005). Firm size, business experience and export intensity in SMEs: A longitudinal approach to complex relationships. International Business Review,14(6), 719-738.

Mar Fuentes-Fuentes, M., Albacete-Sáez, C. A. & Lloréns-Montes, F. J. (2004). The impact of environmental characteristics on TQM principles and organizational performance. Omega,32(6), 425-442.

Ngamkroeckjoti, C. & Speece, M. (2008). Technology turbulence and environmental scanning in Thai food new product development. Asia Pacific Journal of Marketing and Logistics, 20(4), 413-432.

Nunnally, J. C. & Bernstein, I. H. (1994). Psychometric theory (3rd ed.). New York: McGraw-Hill.

Patanakul, P. & Milosevic, D. (2008). A competency model for effectiveness in managing multiple projects. The Journal of High Technology Management Research,18(2), 118-131.

Ployhart, R. E. & Moliterno, T. P. (2011). Emergence of the human capital resource: A multilevel model. Academy of Management Review,36(1), 127-150.

Rasiah, R. (2003). Foreign ownership, technology and electronics exports from Malaysia and Thailand. Journal of Asian Economics,14(5), 785-811.

Revilla, E. & Rodríguez, B. (2011). Team vision in product development: How knowledge strategy matters. Technovation,31(2), 118-127.

Sauser, B. J., Reilly, R. R. & Shenhar, A. J. (2009). Why projects fail? How contingency theory can provide new Insights-A comparative analysis of NASA’s Mars Climate Orbiter loss. International Journal of Project Management, 27(7), 665-679.

Schermerhorn, J. R. (2005). Management (8th ed.). John-Wiley & Sons.

Senichev, V. (2013). Human resource diversity and performance within the frame of organizations, teams and individuals. Business: Theory and Practice/Verslas: Teorija ir Praktika, 14(4), 337-345.

Sharma, S. (2000). Managerial interpretations and organizational context as predictors of corporate choice of environmental strategy. Academy of Management Journal, 43, 681-697.

Soni, V. (2000). A twenty-first-century reception for diversity in the public sector: A case study. Public Administration Review, 60(5), 395-408.

Stock, G. N. & Tatikonda, M. V. (2008). The joint influence of technology uncertainty and interorganizational interaction on external technology integration success. Journal of Operations Management,26(1), 65-80.

SubbaNarasimha, P. N., Ahmad, S. & Mallya, S. N. (2003). Technological knowledge and firm performance of pharmaceutical firms. Journal of Intellectual Capital, 4(1), 20-33.

Sunthonkanokpong, W., Jitgarun, K. & Chaokumnerd, W. (2011). Competence development in the electronics industry in Thailand. Research & Practice in Human Resource Management, 19(1), 53.

Tieng, K., Jeenanunta, C., Rittippant, N., Chongphaisal, P., Hamada, R. & Komolavanij, S. (2016). The Difference in Impacts of Supply Chain Capital Structures on Customer and Supplier Collaboration in Manufacturing Firms in Thailand. Panyapiwat Journal, 8(Supplementary Issue), 121-135.

Yang, Y. & Konrad, A. M. (2011). Understanding diversity management practices: Implications of institutional theory and resource-based theory. Group & Organization Management,36(1), 6-38.