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Jirayu Rattanaborworn
Phaprukbaramee Ussahawanitchakit
Karun Pratoom


          The phenomenon of globalization leads to an increase in workforce diversity in many businesses. Human resource diversity orientation strategy plays a pivotal role in determining business success. Therefore, the purpose of this research was to investigate the factors affecting human resource diversity orientation strategy. The internal environment contained long-term business vision, human capital orientation and organizational experience value. The external environment consisted of technological uncertainty and environmental pressure that were proposed as antecedents. Data were collected from 137 electronic businesses in Thailand. The hypotheses were tested using the multiple regression analysis. The findings indicate that technological uncertainty, organizational experience value, environmental pressure and long-term business vision had a positive influence on human resource diversity orientation strategy. This research provides a better understanding of diversity strategy for practitioners and researchers under the notion of human resource management. Additionally, the findings suggested possible directions for businesses to increase an effective management towards diversity.


           จากปรากฏการณ์กระแสของโลกาภิวัตน์นำไปสู่การเพิ่มขึ้นในความหลากหลายของแรงงานของธุรกิจ กลยุทธ์การมุ่งเน้นความหลากหลายของทรัพยากรมนุษย์จึงมีบทบาทสำคัญต่อความสำเร็จของธุรกิจ ดังนั้น การศึกษานี้มีวัตถุประสงค์ในการศึกษาปัจจัยที่ส่งผลกระทบต่อกลยุทธ์การมุ่งเน้นความหลากหลายของทรัพยากรมนุษย์ โดยปัจจัยที่ส่งผลกระทบ ได้แก่ สภาพแวดล้อมภายใน ประกอบไปด้วยวิสัยทัศน์ระยะยาวของธุรกิจ การมุ่งเน้นทุนมนุษย์ และคุณค่าของประสบการณ์ธุรกิจ และสภาพแวดล้อมภายนอก ประกอบไปด้วยความไม่แน่นอนของเทคโนโลยีและความกดดันของสภาพแวดล้อม โดยเก็บข้อมูลจากธุรกิจอิเล็กทรอนิกส์ในประเทศไทยจำนวน 137 แห่ง ผลการทดสอบสมมติฐานโดยใช้การวิเคราะห์ถดถอยพหุพบว่า ความไม่แน่นอนของเทคโนโลยี คุณค่าของประสบการณ์ธุรกิจ ความกดดันของสภาพแวดล้อม และวิสัยทัศน์ระยะยาวของธุรกิจมีผลกระทบเชิงบวกต่อกลยุทธ์การมุ่งเน้นความหลากหลายของทรัพยากรมนุษย์ ผลการศึกษาจะทำให้เกิดความเข้าใจเพิ่มมากขึ้นในเรื่องกลยุทธ์ความหลากหลายของทรัพยากรมนุษย์ต่อผู้บริหารและนักวิจัย และเป็นแนวทางในการเพิ่มประสิทธิภาพในการจัดการความหลากหลายของทรัพยากรมนุษย์ต่อไป


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Rattanaborworn, J., Ussahawanitchakit, P., & Pratoom, K. (2017). FACTORS AFFECTING HUMAN RESOURCE DIVERSITY ORIENTATION STRATEGY: AN EMPIRICAL EVIDENCE FROM ELECTRONIC BUSINESSES IN THAILAND. Panyapiwat Journal, 9, 14–26. Retrieved from https://so05.tci-thaijo.org/index.php/pimjournal/article/view/107282
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