Published: 2025-08-19

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Research Article

GUIDELINES FOR GREEN SUPPLY CHAIN MANAGEMENT TO CREATE COMPETITIVE ADVANTAGES IN GREEN RESTAURANT BUSINESS

Uthai Krawglom, Supaporn Pinyochatchinda, Kanokaon Netchu

1-16

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THE ROLE OF LOCAL ADMINISTRATIVE ORGANIZATIONS TO MANAGE TOURISM BASED ON REATED ENVIRONMENT RESOURCES IN SECONDARY RIVERSIDE CITIES

Kanittha Suksong, Dolruthai Jiarakul, Aracha Krasae-in, Patiphol Yodsurang

17-30

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INFLUENCE OF RESILIENCE AND PERCEIVED ORGANIZATIONAL SUPPORT ON WORK ENGAGEMENT OF EMPLOYEES IN A RETAIL COMPANY

Rithidej Tonmongkol, Thipthinna Smuthranond

31-44

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FACTORS INFLUENCING THE CORPORATE BRAND CREDIBILITY FROM THE PERSPECTIVE OF EMPLOYEES

Tanya Supornpraditchai

45-66

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EMPLOYER BRANDING AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR: THE MEDIATING ROLE OF WORKPLACE HAPPINESS

Korrakot Nimmuang, Santidhorn Pooripakdee

67-78

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WELL-BEING, IDENTITY, AND GROUP MANAGEMENT FOR THE DEVELOPMENT OF NATURALLY DYED TEXTILE PRODUCTS: A CASE STUDY OF THE ROI RAK WEAVING COMMUNITY ENTERPRISE IN ROI ET PROVINCE

Nitiphol Tharoop, Nutthavadee Limlerjaleranvanit

79-92

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ANTECEDENTS AND CONSEQUENCE FACTORS OF WORK-LIFE INTEGRATION AFFECTING PERFORMANCE AND WELL-BEING OF EMPLOYEES WORKING AT HOME IN THE COVID-19 RISK AREAS

Sayamon Akakulanan

93-106

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AN ANALYSIS OF EMPLOYEES’ SATISFACTION WITH OFFICE SPACE COMPONENTS IN DIFFERENT BUSINESS SECTORS USING POST-OCCUPANCY EVALUATION

Chissanucha Khunjong, Kongkoon Tochaiwat

107-125

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THE BODY OF KNOWLEDGE AND SURVIVAL SKILLS IN THE EVENT OF A FIRE AMONG CONDOMINIUM RESIDENTS

Podchara Sukyeam, Chissanucha Khunjon, Thanchanok Sansuk

126-142

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COMPARISONS OF CRYPTOCURRENCY INVESTMENT BEHAVIORS BETWEEN MALES AND FEMALES OF GENERATION Z

Sukjipa Sripirom, Patchara Tantiprabha, Orachorn Maneesong

143-158

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ACCEPTANCE OF BATTERY ELECTRIC VEHICLE TECHNOLOGY WITH BRAND TRUST AS A MEDIATOR

Voradit Akaramingmongkol, Thongchai Srivardhana

159-174

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CONSUMPTION VALUES AND ATTITUDES AFFECTING CHENGDU CONSUMERS’ CONSUMPTION BEHAVIOR OF GREEN FURNITURE

Chen Ling, Prin Laksitamas

175-194

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THE ACCEPTANCE OF TECHNOLOGY AND THE SUCCESS OF INFORMATION SYSTEMS THAT INFLUENCE ON THE DECISION TO USE THE FILING SERVICE OF CORPORATE INCOME TAX THROUGH THE E-FILING SYSTEM OF SMALL AND MEDIUM ENTERPRISES, IN THE UPPER NORTHEASTERN REGION 1

Nathaphorn Tenakul, Rachata Suansawat

195-216

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FACTORS INFLUENCING CONSUMERS’ DECISION TO USE THE SERVICES OF CONVENIENCE STORES IN CHIANG MAI CITY MUNICIPALITY AREA

Ladda Pinta, Supachon Srikunchai, Kluaymai Sumung

217-232

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PERSONAL MEDIA AS COMMUNICATION TOOL FOR “Ton Kla Rai Thang” SCHOOL WASTE REDUCTION CAMPAIGN

Kanyika Shaw, Sumeth Chansuta

233-247

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THE STAKEHOLDERS’ ATTITUDE TOWARD EXCELLENCE FACTORS OF PRIVATE KINDERGARTEN

Nattamon Wiboonsinsophon, Vorakarn Suksodkiew

248-259

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GUIDELINES FOR ORGANIZING THE DESIGN THINKING LEARNING ACTIVITIES OF STUDENTS IN THE “ENTREPRENEURSHIP AND INNOVATION CAPABILITY” COURSE AT PRINCE OF SONGKLA UNIVERSITY, PATTANI CAMPUS

Yuttachai Hareebin

260-278

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THE EFFECTS OF SHADOWING PRACTICE IN IMPROVING PRONUNCIATION AND CONFIDENCE OF THAI FALSE BEGINNER UNDERGRADUATE STUDENTS

Kusuma Bangkom

279-295

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LITERATURE SYNTHESIS OF BLENDED LEARNING USING THE SCOPUS DATABASE FROM 2020 TO JULY 2024

Xudong Chen, Thada Siththada

296-309

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Academic Article

EMPOWERING LANGUAGE LEARNING FOR SUSTAINABLE DEVELOPMENT: MOBILE-ASSISTED APPROACHES IN ENHANCING PRODUCTIVE AND RECEPTIVE SKILLS IN HIGHER EDUCATION

Kittiya Keadplang

310-322

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