STRATEGIC NETWORK MANAGEMENT CAPABILITY AND FIRM SUSTAINABILITY: AN EMPIRICAL RESEARCH OF TOURISIM FIRMS IN THAILAND

Main Article Content

Tawanron Sungyuan
Praprukbaramee Ussahawanitchakit
Karun Pratoom

Abstract

          Strategic network management capability has significant roles in firm developments and operation process improvement, which enables the firm to gain resources and capability from inter-relationship between partners. Therefore, this research aims to examine the relationships between strategic network management capability and firm sustainability by collecting data from 329 tourism firms in Thailand. The result found that information sharing orientation and resource exchange competency has a positive influence on firm sustainability. Moreover, the research also finds that four of five dimensions (knowledge integration emphasis, learning collaboration capability, resource exchanage competency and inter-organizational teamwork focus) of strategic network management capability influences the firm sustainability through value creation. Additionally, this research helps understanding the phenomena relating to network management capability and specifying key success factors on business advantage in tourism industry.


 


          กลยุทธ์ความสามารถในการจัดการเครือข่ายมีบทบาทสำคัญสำหรับการพัฒนาและการปรับปรุงกระบวนการในการดำเนินงานซึ่งช่วยให้กิจการมีทรัพยากรและความสามารถจากความสัมพันธ์ระหว่างกิจการ งานวิจัยครั้งนี้มีวัตถุประสงค์เพื่อตรวจสอบความสัมพันธ์ระหว่างกลยุทธ์ความสามารถในการจัดการเครือข่ายและความยั่งยืนของกิจการ โดยรวบรวมข้อมูลจากธุรกิจนำเที่ยวในประเทศไทยจำนวน 329 กิจการ ผลการวิจัยพบว่า การมุ่งเน้นการแบ่งปันข้อมูลสารสนเทศและความสามารถในการแลกเปลี่ยนทรัพยากรมีอิทธิพลในเชิงบวกต่อความยั่งยืนของกิจการ นอกจากนี้พบว่า มิติจาก 4 ใน 5 (การมุ่งเน้นการบูรณาการความรู้ ความสามารถในการร่วมมือกันเรียนรู้ ความสามารถในการแลกเปลี่ยนทรัพยากร และการมุ่งเน้นการทำงานเป็นทีมระหว่างองค์กร) ของกลยุทธ์ความสามารถในการจัดการเครือข่ายมีอิทธิพลต่อความยั่งยืนของกิจการผ่านการสร้างคุณค่า นอกจากนี้งานวิจัยยังก่อให้เกิดความเข้าใจไปยังปรากฏการณ์ที่เกี่ยวกับความสามารถในการจัดการเครือข่ายและปัจจัยแห่งความสำเร็จในการสร้างความได้เปรียบทางธุรกิจของอุตสาหกรรมท่องเที่ยว

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How to Cite
Sungyuan, T., Ussahawanitchakit, P., & Pratoom, K. (2017). STRATEGIC NETWORK MANAGEMENT CAPABILITY AND FIRM SUSTAINABILITY: AN EMPIRICAL RESEARCH OF TOURISIM FIRMS IN THAILAND. Panyapiwat Journal, 9, 137-149. Retrieved from https://so05.tci-thaijo.org/index.php/pimjournal/article/view/107320
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Research Article

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