STRATEGIC ACCOUNTING PRACTICE PROCESS ORIENTATION AND ACCOUNTING SUCCESS: AN EMPIRICAL RESEARCH OF SMALL AND MEDIUM ENTERPRISES (SMEs) AUTO PARTS BUSINESSES IN THAILAND
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Abstract
Strategic accounting practice process orientation (SAPPO) is an approach to accounting, which places an emphasis on information quality in order to facilitate quality decision-making. This research develops new dimensions of SAPPO. This study aims to investigate the impact of SAPPO on the accounting success of SMEs operating in the retail automobile parts market in Thailand. The data were collected via mailed survey for two months (March-April, 2015). The key informants were accounting managers of the firms. The Ordinary Least Squares (OLS) regression analysis were employed to analyze the data. The results show that business transaction evidence orientation and accounting data linkage awareness have positive impacts on accounting function excellence, accounting information quality, and accounting practice effectiveness. Accounting procedure clearness emphasis is positive impacts on accounting information quality. Further,
accounting policy value concern and accounting regulation integration focus have positive impacts on accounting function excellence and accounting information quality. In summary, SAPPO is a main driver of explaining and improving accounting success.
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