Main Article Content
The rapid growth of economy and industry are causes of the impact on society and environment. Therefore, firms must express their responsibilities from any operation which affected society and environment. For this reason, social accounting implementation is being used as an
instrument for strategic management of the business to communicate and report information on social and environmental responsibility to all stakeholders. It is interesting to find out what are factors which mobilize and promote this strategy. This study is a quantitative research using a
questionnaire as the data collecting instrument. The purpose of this research was to investigate internal and external factors affecting social accounting implementation of the listed firms on the Stock Exchange of Thailand (SET). The internal factors were long-term organizational vision,
corporate governance mindset, and ethical orientation culture. The external factors consisted of dynamic competitive change and market expectation pressure. The population and sample are listed firms in the Stock Exchange of Thailand (SET), totaling 121 firms’ responses. The results
indicated that corporate governance mindset and ethical orientation culture had a positive influence on social accounting implementation. Both factors reflected that the firms had a good mindset and responsible consciousness, which were the key internal motivation for mobilizing social
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