THE INFLUENCE OF ENTREPRENEURSHIP EDUCATION ON UNIVERSITY STUDENTS’ ENTREPRENEURIAL INTENTION

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Fuliu Xiao
Jian Bao

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     With the implementation of central government’s policy of “mass entrepreneurship and innovation” in China, it has become a national strategy to strengthen entrepreneurship education to urge college graduates to start their own businesses, so as to enhance the overall development
and employment of college students. Chinese colleges and universities have set off an upsurge of entrepreneurship education. After analyzing the existing problems of entrepreneurship education and based on the Theory of Planned Behavior, this paper proposed the “TSO” (Theory Study,
Simulation and Operation) theoretical model about the effects of entrepreneurship education on students’ entrepreneurial intention. The objectives are to find out the antecedent factors influencing college students’ entrepreneurial intention and to cultivate their innovative and entrepreneurial ability as well as to improve the quality of running colleges. 2,500 undergraduate students from 11 general universities in Guangxi of China were selected as the research objects by random sampling. Questionnaires were issued to these students and 2,420 valid questionnaires were collected. After obtaining data, this study carried out validity and reliability analysis, descriptive analysis, regression analysis with the help of statistical software. The results reveal that the three independent variables—theory study, simulation training, and operation of entrepreneurial education have positive effects on students’ entrepreneurial intention. The three hypotheses proposed were supported, which verified the “TSO” model.

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