COMMUNICATION OF THE ENVIRONMENTAL ORGANIZATIONS: COMPARISON OF AIR POLLUTION CONTROL BETWEEN CHINA AND THAILAND
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Abstract
Air pollution has been one of the serious environmental problems in many countries, which needs effective communication of environmental organizations. The study aimed to explore the construction and compare the establishment of Chinese and Thai public and central environmental organizations, including communication effects to the authorities in the dissemination of air pollution control. The integrated research methods of case study, news content analysis, and field research were employed. It was found that the authority of the environmental organizations was constructed by communication in the process of air pollution control. The main elements consisted of air pollution event, cause, strategy, behavior, institution,
moral and legal issues. Comparing the two websites of the Ministry of Ecology and Environment in China (MEE) and Pollution Control Department (PCD) in Thailand, there were four aspects in common, legitimacy, rationality, reasonableness, and timeliness which had an important connection to organizational authorities. Mechanism of air pollution management both in China and Thailand were carried out based on top-down with a tiered management approach. However, anti-pollution measures between the two countries were different because of different point sources of air pollution. The air pollution is mainly from industry in China, while it is from agriculture in Thailand. In addition, Chinese government agencies have dispatched investigation teams to carry out random spot checks, formulated reward and punishment systems, and promoted the work in an orderly manner, while Thailand has employed a single command approach with participation from local citizens to cope with air pollution.
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