Main Article Content
The statistical values that were used in the consistency examination include χ2/df=1.278, p=.200, GFI=.987, AGFI=.987, CFI=.999, and RMSEA=.031; all the values pass the criteria. The results show that the transformational leadership factor had a causal relationship with the empirical data and that organizational commitment was mostly influenced by transformational leadership and secondly controlled by internal marketing. Thus, the model of the causal relationship between transformational leadership and organizational commitment was proven to be valid.
I and co-author(s) certify that articles of this proposal had not yet been published and is not in the process of publication in journals or other published sources. I and co-author accept the rules of the manuscript consideration. Both agree that the editors have the right to consider and make recommendations to the appropriate source. With this rights offering articles that have been published to Panyapiwat Institute of Management. If there is a claim of copyright infringement on the part of the text or graphics that appear in the article. I and co-author(s) agree on sole responsibility.
Aryee, S., Walumbwa, F. O., Zhou, Q. & Hartnell, C. A. (2012). Transformational leadership, innovative behavior, and task performance: Test of mediation and moderation processes. Human Performance, 25, 1–25.
Barzoki, A. S. & Ghujali, T. (2013). Study the relationship of internal marketing with job satisfaction, organizational commitment and organizational citizenship behavior. International Journal of Academic Research in Business and Social Sciences, 3(3), 33-49.
Bass, B. M. (1985). Leadership and performance beyond expectations. New York: Free Press.
Berry, L. L. (1981). The employee as customers. Journal of Retail Banking, 3(3), 8-25.
Braun, S., Peus, C., Weisweiler, S. & Frey, D. (2013). Transformational leadership, job satisfaction, and team performance: A multilevel mediation model of trust. The Leadership Quarterly, 24, 270–283.
Burns, J. M. (1978). Leadership. New York: Harper & Row.
Bushra, F., Usman, A. & Naveed, A. (2011). Effect of Transformational Leadership on Employees’ Job Satisfaction and Organizational Commitment in Banking Sector of Lahore. International Journal of Business and Social Science, 2(18), 261-267.
Cambra, F. J., Melero, P. I. & Vázquez, C. R. (2014). The role of frontline employees in customer engagement. Revista Española de Investigación de Marketing ESIC, 18(2), 67-77.
Chotechuong, W. & Vesdapunt, K. (2015). A Managerial Internal Marketing Strategy Model for Life Insurance Industry in Thailand. The Journal of Behavioral Science, 10(2), 53-68.
Dartey-Baah, K. (2015). Resilient leadership: A transformational–transactional leadership mix. Journal of Global Responsibility, 6, 99–112.
Duan, J. Y., Li, C. W., Xu, Y. & Wu, C. H. (2017). Transformational leadership and employee voice behavior: A Pygmalion mechanism. Journal of Organizational Behavior, 38, 650–670.
DuBrin, A. (2012). Leadership: Research Findings, Practice, and Skills (7th ed.). New York: Houghton Mifflin.
Fornell, C. & Larcker, D. F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18(1), 39-50.
Grönroos, C. (1981). Internal marketing: An integral part of marketing theory, In Donnelly, J. H. and George, W. E., Eds. Marketing of Services. American Marketing Association Proceedings Series. (pp. 236-238). Florida: American Marketing Association.
Hair, J. F., Black, W. C., Babin, B. J. & Anderson, R. E. (2010). Multivariate Data Analysis (7thed.). Upper Saddle River, NJ: Prentice Hall.
Huang, Y. T. & Rundle-Thiele, S. R. (2015). A holistic management tool for measuring internal marketing activities. Journal of Services Marketing, 29(6/7), 571-584.
Kline, R. B. (1998). Principles and Practice of Structural Equation Modeling. New York: The Guilford Press.
Kim, S. (2014). Assessing the influence of managerial coaching on employee outcomes. Human Resource Development Quarterly, 25, 59–85.
Kodish, S. & Pettegrew, L. S. (2008). Enlightened communication is the key to building relationships. Journal of Relationship Marketing, 7(2), 151-176.
Kovjanic, S., Schuh, S. C. & Jonas, K. (2013). Transformational leadership and performance: An experimental investigation of the mediating effects of basic needs satisfaction and work engagement. Journal of Occupational and Organizational Psychology, 86, 543-555.
Lo, M. C., Ramayah, T., Min, H. W. & Songan, P. (2010). The relationship between leadership styles and organizational commitment in Malaysia: role of leader–member exchange. Asia Pacific Business Review, 16(1-2), 79-103.
Liu, S. M. & Liao, J. Q. (2013). Transformational leadership and speaking up: Power distance and structural distance as moderators. Social Behavior and Personality: An international journal, 41, 1747–1756.
Maryam S., Zahra, H. N. & Robabe, R. (2014). The relationship between internal marketing and organizational commitment in Golestan’s sports and youth offices. Advances in Applied Science Research, 5(1), 316-319.
Meyer, J. P. & Allen, N. J. (1997). Commitment in the workplace. Theory, research and application. Thousand Oaks: Sage.
Muchiri, M., Cooksey, R. & Walumbwa, F. (2012). Transformational and social processes of leadership as predictors of organisational outcomes. Leadership and Organization Development Journal, 33(7), 662-683.
Robbins, S. J. & Judge, T. A. (2011). Organizational Behaviour (14th ed.). Global ed. New Jersey: McGraw-Hill.
Sadeghloo, M., Nodeh, Z. H. & Rajabloo, R. (2014). The relationship between internal marketing and organizational commitment in Golestan’s sports and youth offices. Adv Applied Sci Res, 5(1), 316-319.
Salem, K. M. (2013). The Relationship between Internal Marketing Orientation and Employee Job
Satisfaction in Public Sector. International Journal of Learning & Development, 3(5), 111-120.
Shahzad, T. & Naeem, P. D. (2013). Role of internal marketing in employee engagement leading to job satisfaction of employees in private banks of Pakistan. Journal of Business and Management, 8(2), 62-68.
Shekary, G. A., Moghadam, S. K., Adaryany, N. R. & Moghadam, I. H. (2012). The impact of internal marketing on organizational commitment in banking industry through structural equation modeling. Interdisciplinary Journal of Contemporary Research in Business, 3(9), 18-28.
Shibru, B. & Darshan, G. M. (2011). Effects of transformational on subordinate job satisfaction in leather companies in Ethiopia’s. International Journal of Business Management, 2, 284-296.
Svendsen, M. & Joensson, T. S. (2016). Transformational leadership and change related voice behavior. Leadership & Organization Development Journal, 37, 357–368.
Tsai, Y. (2014). Learning organizations, internal marketing, and organizational commitment in hospitals. BMC Health Services Research, 14(1), 152.
Yavirach, N. (2012). The Impact of Transformational and Transactional Leadership to Subordinates’ Job Satisfaction, Organizational Commitment Affect to Team Effectiveness. Retrieved September 18, 2020, from https://ssrn.com/abstract=2159035
Yukl, G. (2013). Leadership in Organizations (8thed.). Upper Saddle River, NJ: Pearson Education.
Zachary, A. M. (2015). Affective Commitment as a Core Essence of Organizational Commitment: An Integrative Literature Review. Human Resource Development Review, 14(4), 389–414.