EFFECTS OF ENTREPRENEURIAL ORIENTATION AND LEARNING ORIENTATION ON INNOVATION CAPABILITY AND COMPETITIVE ADVANTAGE OF COMPANIES LISTED IN THE STOCK EXCHANGE OF THAILAND
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Abstract
This research had the objective to investigate the effects of entrepreneurial orientation and learning orientation on innovation capability and competitive advantage of companies listed in the Stock Exchange of Thailand (SET). A questionnaire was administered to collect data from 273 executives of companies listed in SET. The structural equation modeling (SEM) technique was used to develop the model and determine the consistency between the developed model and empirical data, and study the effects’ inter-factor correlation. The study revealed that the model was consistent with the empirical data as shown by the condition (Chi-square = 82.11, df = 63, p = 0.72, RMSEA = 0.00, GFI = 0.97, AGFI = 0.98) and that entrepreneurial orientation and learning orientation of executives had a direct effect on innovation capability and direct and indirect effects on competitive advantage with statistical significance at the 0.05 level. The research results indicate that entrepreneurial orientation and learning orientation of executives will lead to higher innovation capability and competitive advantage.
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