THE EFFECTS OF MANAGEMENT AND MARKETING COMPETENCIES ON BUSINESS PERFORMANCE OF HALAL COMMUNITY ENTERPRISES (HCE) IN THREE SOUTHERN BORDER PROVINCES OF THAILAND WITH ENTREPRENEURIAL SELF–EFFICACY AS THE MODERATOR VARIABLE
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Abstract
The purposes of this research are (1) to study the effects of management and marketing competencies on business performance of halal community enterprises (HCE) in three southern border provinces of Thailand; and (2) to examine the effects of management and marketing competencies on business performance of halal community enterprises (HCE) in three southern border provinces of Thailand with entrepreneurial self-efficacy as the moderator variable. Research data were collected from 394 halal community entrepreneurs in Pattani, Yala, and Narathiwat provinces, obtained by stratified random sampling. Research data were analyzed using the structural equation modeling technique (SEM). The research results revealed that the model was well fitted to the empirical data (χ2/df = 2.457, TLI = 0.956, CFI = 0.955, RMSEA = 0.057). The factors of management and marketing competencies had positive significant effects on business performance of halal community enterprises in the three southern border provinces. Besides, results of examining the influence of the monitoring variable showed that entrepreneurial self–efficacy had statistically significant moderating influence on the relationship of management and marketing competencies with business performance of halal community enterprises in the three southern border provinces.
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