THE DRIVING FACTORS TO THE SUCCESS OF SMART CITY DEVELOPMENT IN PHUKET PROVINCE
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Abstract
The objectives of this research were (1) to study the current condition of being a smart city of Phuket province; (2) to examine the mobilizing factors for the success of the smart city development of Phuket province; and (3) to propose guidelines for managing Phuket province as a smart city. This research employed a qualitative research methodology. Data were collected via in-depth interviews with key informants from two groups. The first group consisted of 10 senior executives of organizations in the state and private sectors in Phuket province concerned with the current condition of Phuket as a smart city, and the second group consisted of 6 Bangkok senior executives of organizations in the state and private sectors concerned with the mobilizing factors for the success of the development of Phuket as a smart city. In addition, two focus group discussions were conducted involving two groups of strategy experts each of which consisting of 6 experts, totaling 12 experts. The guidelines for focus group discussion were in a form containing a set of questions for discussion in order to create guidelines for management of Phuket as a smart city. Data were analyzed with content analysis, organizing the contents into the core of the study and organizing the topics into categories in accordance with the research objectives. The research findings showed that (1) regarding the current condition of Phuket as a smart city, the development was unable to achieve a concrete result sustainably due to the lack of information integration between concerned agencies, the lack of full cooperation from the private sector, the limited budget, and the inconsistency between existing laws and policies for the development of the smart city; (2) the mobilizing factors involved in the development of Phuket smart city included the public sector, the private sector, and the general people sector, of which the general people sector represented the most efficient mobilizing factor for the success of Phuket smart city; and (3) the guidelines for managing Phuket province as a smart city were the following: (3.1) the smart economy; (3.2) the smart tourism; (3.3) the tourism safety; (3.4) the growth of the city coupled with environment conservation; (3.5) the health service provision for people; (3.6) the education provision to create knowledge for people; and (3.7) the administration and management by the state sector to cope with the increasing number of tourists, to increase the competitive potential, to support the needs for using basic utilities, with the focus on convenience and safety.
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