THE RELATIONSHIP BETWEEN THE RICHNESS OF PROFESSIONAL EXPERIENCE AND THE ENTREPRENEURIAL PERFORMANCE OF RURAL ENTREPRENEURS IN CHINA: THE MODERATING EFFECT OF THE INSTITUTIONAL ENVIRONMENT
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In an environment of scarce resources, rural entrepreneurs need to rely on the accumulation of previous professional experience and the support of the external institutional environment to cope with many uncertainties. This paper focuses on rural entrepreneurship in China, and aims to explore the relationship between professional experience and entrepreneurial performance, as well as the moderating effect of institutional environment. Valid data was collected from 465 rural entrepreneurs in Southwest China by stratified random sampling. Statistics for data analysis were descriptive statistics and multiple regression analysis. The findings show the richness of professional experience has positively interacted with the entrepreneurial performance of rural entrepreneurs. Moreover, the findings show that both the regulatory institutional environment and the standardized institutional environment have shown an essential positive moderating role. The implications of the findings indicate that entrepreneurs can consider choosing partners and managers with compound professional experience, and adjust strategies according to the institutional environment to improve the entrepreneurial performance.
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“ข้าพเจ้าและผู้เขียนร่วม (ถ้ามี) ขอรับรองว่า บทความที่เสนอมานี้ยังไม่เคยได้รับการตีพิมพ์และไม่ได้อยู่ระหว่างกระบวนการพิจารณาลงตีพิมพ์ในวารสารหรือแหล่งเผยแพร่อื่นใด ข้าพเจ้าและผู้เขียนร่วมยอมรับหลักเกณฑ์การพิจารณาต้นฉบับ ทั้งยินยอมให้กองบรรณาธิการมีสิทธิ์พิจารณาและตรวจแก้ต้นฉบับได้ตามที่เห็นสมควร พร้อมนี้ขอมอบลิขสิทธิ์บทความที่ได้รับการตีพิมพ์ให้แก่สถาบันการจัดการปัญญาภิวัฒน์หากมีการฟ้องร้องเรื่องการละเมิดลิขสิทธิ์เกี่ยวกับภาพ กราฟ ข้อความส่วนใดส่วนหนึ่งและ/หรือข้อคิดเห็นที่ปรากฏในบทความข้าพเจ้าและผู้เขียนร่วมยินยอมรับผิดชอบแต่เพียงฝ่ายเดียว”
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