AN EXPLORATORY FACTOR ANALYSIS OF LIFESTYLE OF HIGH-INCOME SINGAPOREAN SENIOR TOURISTS IN THAILAND AFTER COVID 19 PANDEMIC
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Abstract
The objectives of this research are to study and analyze component factors of lifestyle of high-income Singaporean senior tourists in Thailand after COVID-19 pandemic. This research is a survey research. Research population comprises Singaporean senior tourists, aged 55 years or over, with a monthly income of US$ 2,600 or over, who had visited Thailand during the last five years. A questionnaire with a confidence level of 0.933 was used for data collection. The total number of 262 completely filled questionnaires was returned. The results show that the lifestyle of Singaporean senior tourists is composed of the following: eating out, staying in a first-class hotel in a city, and socializing among friends. They take into account the safety and hygiene of the tourist attractions as a priority. The analysis results of senior tourists’ lifestyle show that it is consisted of 8 factors, of which the top five are: hygiene and safety, followed by participation in challenging natural and social activities, sustainable visits to historical sites, learning culture safely, and spending time with friends, respectively. The gender, age and income of these tourists are related to their lifestyle choices. The findings from the study lead to guidelines for promoting the markets and attractions resulting in increasing the number of Singaporean senior tourists and higher incomes for Thailand.
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