THE ACCEPTANCE OF MOBILE APPLICATION USAGE AMONG THE SOCIAL BOUND ELDERLY IN THAILAND
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Abstract
This study aims to investigate the factors that affect the intention of using the mobile application of the social bound elderly in Thailand. The data from 480 social bound elderly in Thailand were collected by a questionnaire and then analyzed by percentage, mean, standard deviation, and multiple linear regression analysis.
The research findings showed that the majority of the sample group members consisted of females, aged between 60 and 69 years, accounting for 61.0%. Within the sample group, 81.9% were married, and their educational level was at the secondary school level (33.8%). Regarding income, 20.2% had an income ranging from 30,001 to 35,000 baht. Furthermore, 76.7% of the sample group members resided with their children or relatives, with 90.4% being able to take care of themselves and 64.6% participating in social activities occasionally. As for the factors affecting the intention of using the mobile application of the elderly in Thailand, it was found that there were four factors as follows: (1) habitual factor (p < .001), (2) entertainment motivation factor (p < .001), (3) factor of condition facilitating the use of mobile application (p < .001), and (4) social influence factor (p < .001). The multiple linear regression equation is shown below: ŷ = .887 + .605𝒳7 + .233𝒳5 - .168𝒳4 + .141𝒳3 (SEE = 0.408, R2 = 0.677, adj. R2 = 0.674) It could predict the intention of using the mobile application of the elderly in Thailand by 67.4%.
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