INFORMATION ASYMMETRY IN CROSS-BORDER AGRICULTURAL PRODUCT E-COMMERCE: PERSPECTIVE OF POVERTY ALLEVIATION THROUGH E-COMMERCE IN CHINA
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บทคัดย่อ
This study analyzes the performances, factors, and impact of information asymmetry being confronted by producers, platforms, and consumers engaged in cross-border agricultural product e-commerce based on the theoretical research and practical experience of Chinese poverty alleviation through e-commerce. It lays a theoretical foundation for adopting poverty reduction via cross-border agricultural product e-commerce in rural areas and provides feasible suggestions for less-developed regions. By conducting a literature review and interviewing, we discovered the reality, cause, and adverse outcome of asymmetric information dilemma in cross-border agricultural e-commerce. We argue that the risk of information asymmetry generated can weaken the interests of all involving stakeholders and affect the operational efficiency of market. Therefore, the corresponding solutions are proposed to consolidate the outcome of anti-poverty via e-commerce, improve the well-being of agricultural producers, and realize common prosperity
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
“ข้าพเจ้าและผู้เขียนร่วม (ถ้ามี) ขอรับรองว่า บทความที่เสนอมานี้ยังไม่เคยได้รับการตีพิมพ์และไม่ได้อยู่ระหว่างกระบวนการพิจารณาลงตีพิมพ์ในวารสารหรือแหล่งเผยแพร่อื่นใด ข้าพเจ้าและผู้เขียนร่วมยอมรับหลักเกณฑ์การพิจารณาต้นฉบับ ทั้งยินยอมให้กองบรรณาธิการมีสิทธิ์พิจารณาและตรวจแก้ต้นฉบับได้ตามที่เห็นสมควร พร้อมนี้ขอมอบลิขสิทธิ์บทความที่ได้รับการตีพิมพ์ให้แก่สถาบันการจัดการปัญญาภิวัฒน์หากมีการฟ้องร้องเรื่องการละเมิดลิขสิทธิ์เกี่ยวกับภาพ กราฟ ข้อความส่วนใดส่วนหนึ่งและ/หรือข้อคิดเห็นที่ปรากฏในบทความข้าพเจ้าและผู้เขียนร่วมยินยอมรับผิดชอบแต่เพียงฝ่ายเดียว”
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