THE DEVELOPMENT OF LOCAL TOURISM ROUTES WITH THE PARTICIPATION OF THAI-CAMBODIAN BORDER COMMUNITIES, SURIN PROVINCE
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Abstract
The objectives of this participatory qualitative research were to study the potential of local tourist attractions, to analyze strengths, weaknesses, opportunities, and threats (SWOT), and to study guidelines for the development of local tourism routes with the participation of Thai-Cambodian border communities in the area of Koke Takian sub-district, Kap Choeng district, Surin province. The potential of local tourist attractions was surveyed and analyzed under the concept of sustainable tourism. 30 involved people in the community were interviewed to gather information to conduct a SWOT analysis. In addition, a focused-group discussion with people in the community was arranged to find ways to develop tourism, and the results were presented descriptively.
The findings of the study have revealed that the local tourist attractions in Thai-Cambodian border communities in Surin province are an area with potential for natural resources and local arts and cultures, as well as the unique traditions and ways of life of the people in the community. It is the outstanding area suitable for agriculture. These are considered strengths of the community. The weakness is that the community lacks knowledge and understanding of tourism development planning. However, there is an opportunity as there are community developers, government agencies, and private sector entities with knowledge and the ability to transfer knowledge to the community for tourism development. Moreover, the study has also revealed that a threat to local tourism management is the lack of continuity in managing tourist attractions and the lack of adequate budget support. According to guidelines for successful development of local tourism routes, a management system should be provided by setting up a committee or community organization for local tourism management. Further, people in the community should be developed to have knowledge and understanding about tourism management in the same direction. Finally, there should be a development of leaders as well as creating networks with other communities or other tourist attractions.
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