EFFECTS OF GOVERNMENT FINANCIAL INCENTIVES, ENVIRONMENTAL CONCERNS, AND EV KNOWLEDGE AMONG USERS’ ATTITUDE AND PURCHASE INTENTION IN THAILAND
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บทคัดย่อ
There is the growing threat of environmental degradation caused by unethical consumer behavior which in turn poses a substantial barrier to the global imperative of sustainable development. Within this context, the heightened adoption of electric vehicles (EVs) emerges as motivated by diverse factors. This research aims to explore the impact of government financial incentives, environmental concern, and knowledge of EVs on the attitudes and purchasing intentions of EV car users in Thailand.
A dataset involving 400 valid questionnaires from potential EV car users throughout Thailand was acquired through a Google online survey. Subsequently, the collected data were analyzed with the use of the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique. The findings of this study indicate positively and significantly connections among government financial incentives, environmental concern, knowledge of EVs, all of which having the most substantial impact directly and indirectly on the attitudes and purchasing intentions of EV car users in Thailand.
The empirical findings offer valuable insights into EV car users, highlighting strategic initiatives for sustainable development in the automotive sector, both in Thailand and globally. In the final part, the proposed recommendations extend to policymakers seeking to promote sustainable transportation practices and marketers aiming to tailor strategies for the growing EV market in Thailand.
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
“ข้าพเจ้าและผู้เขียนร่วม (ถ้ามี) ขอรับรองว่า บทความที่เสนอมานี้ยังไม่เคยได้รับการตีพิมพ์และไม่ได้อยู่ระหว่างกระบวนการพิจารณาลงตีพิมพ์ในวารสารหรือแหล่งเผยแพร่อื่นใด ข้าพเจ้าและผู้เขียนร่วมยอมรับหลักเกณฑ์การพิจารณาต้นฉบับ ทั้งยินยอมให้กองบรรณาธิการมีสิทธิ์พิจารณาและตรวจแก้ต้นฉบับได้ตามที่เห็นสมควร พร้อมนี้ขอมอบลิขสิทธิ์บทความที่ได้รับการตีพิมพ์ให้แก่สถาบันการจัดการปัญญาภิวัฒน์หากมีการฟ้องร้องเรื่องการละเมิดลิขสิทธิ์เกี่ยวกับภาพ กราฟ ข้อความส่วนใดส่วนหนึ่งและ/หรือข้อคิดเห็นที่ปรากฏในบทความข้าพเจ้าและผู้เขียนร่วมยินยอมรับผิดชอบแต่เพียงฝ่ายเดียว”
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