CAUSAL FACTORS AFFECTING THE SUCCESS OF BUSINESS MANAGEMENT IN COMMUNITY ENTERPRISE IN CHANTABURI PROVINCE
Article Sidebar
Main Article Content
Abstract
This research aims to 1) Develop a structural equation model of the causal factors of business management and the Sufficiency Economy Philosophy affecting the success of business management in community enterprise in Chanthaburi Province and 2) Study the direct, indirect, and total effects of business management and the Sufficiency Economy Philosophy affecting the success of business management in community enterprise in Chanthaburi Province. This quantitative research uses survey research with a sample of 240 from 603 community enterprises in Chanthaburi province. A proportionally stratified sample was selected. Data were collected using online questionnaires and electronic mail. Path analysis was used to test the hypotheses. The structural equation model of causal factors is consistent with empirical data. The Sufficiency Economy Philosophy had a direct and positive impact on business management. The Sufficiency Economy Philosophy and business management had a direct and positive impact on the success of community enterprise management, and the Sufficiency Economy Philosophy has indirect by passing through business management. Research shows that if community enterprises use the principles of a sufficiency economy and have good business management processes, they will ultimately succeed in their operations.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
I and co-author(s) certify that articles of this proposal had not yet been published and is not in the process of publication in journals or other published sources. I and co-author accept the rules of the manuscript consideration. Both agree that the editors have the right to consider and make recommendations to the appropriate source. With this rights offering articles that have been published to Panyapiwat Institute of Management. If there is a claim of copyright infringement on the part of the text or graphics that appear in the article. I and co-author(s) agree on sole responsibility.
References
Allen, L. A. (1958). Organization and management. McGraw-Hill.
Aurama, P., Pleerux, N., Lopittayakorn, P., & Intarawichian, N. (2021). Analysis of water footprint of fresh mangosteens in Troknong community enterprise, Khlung District, Chanthaburi Province. KKU Research Journal (Graduate Studies), 21(2), 1-12. https://ph02.tci-thaijo.org/index.php/gskku/article/view/240504
Belsley, D. (1991). Conditional diagnostics: Collinearity and weak data in regression, wiley series in probabbility. Jonh Wiley.
Blocher, E. J. (2010). Cost management: A strategic emphasis (5th ed.). McGraw Hill.
Bollen, K. A. (1989). Structional equations with latent variables. Wiley.
Bullen, C. V., & Rockart, J. F. (1981). A primer on critical success factors. Sloan School of Management, Massachusetts Institute of Technology (MIT).
Byrne, B. M. (2010). Structural equation modeling with AMOS: Basic concepts, applications, and programming (2nd ed.). Routledge.
Chankamon, W., Chantaranamchu, N., & Sukjairungwattana, T. (2022). Conditions for the success of the social enterprise operation of community in Suphanburi Province. Journal of Management Science Nakhon Pathom Rajabhat University, 9(1), 223-236. https://doi.org/10.14456/jmsnpru.2022.17
Chanthaburi Provincial Agriculture Office. (2023). Report on the results of improving farmer registration information through the central farmer registration system and the DOAE Farmbook application for 2022. Chanthaburi Provincial Agricultural Office.
Chunphun, C., Sreesuwan Y., Hayamin, P., Thaiburi, N., & Siriphan, R. (2024). Adoption of the Sufficient Economy Philosophy to the management of Bankok It-Kok Nai farmer housewife group community enterprise for coarse rice production, Narathiwat Province. Journal of Yala Rajabhat University, 19(1), 78-88. https://so04.tci-thaijo.org/index.php/yru_human/article/view/263875
Comrey, A. (1973). A first course on factor analysis. Academic Press.
Curran, P. J., West, S. G., & Finch, J. (1996). The robustness of test statistics to non-normality and specification error in confirmatory factor analysis. Psychological Methods, 1, 16-29. https://doi.org/10.1037/1082-989X.1.1.16
Damrongwattana, J. (2021). Building a self-reliance learning activity base in Ban Khiri Wong Community development. Journal of Buddhistic Anthrology, 6(8), 14-28. https://so04.tci-thaijo.org/index.php/JSBA/article/view/247173
Department of Community Development, Ministry of Interior. (2006). Operations manual: Sufficient Economy in the community to raise household income levels. Community Enterprise Promotion Office, Department of Community Development.
Diamantopoulos, A., & Siguaw, A. D. (2000). Introducing LISREL: A guide for the uninitiated. Sage Publications.
Faicharoenmongkol, W., & Chiangchana, J. (2020). Factors affecting the success of outstanding community enterprises 2017-2019. Community Enterprise Promotion Division Department of Agricultural Extension.
Foxall, G. R., & Yani-de-Soriano, M. M. (2005). Situational influences on consumers, attitudes and behavior. Journal of Business Research, 58, 518-525. https://doi.org/10.1016/S0148-2963(03)00142-5
Hair, J. F., Anderson, R. E., Tatham, R. L., & Black, W. C. (1998). Multivariate data analysis (5th ed.). Prentice.
Hassaro, K. (2021). Online marketing strategies influencing the success of enterpreneurs certified for community product quality in Udon Thani. Journal of Humanities and Social Sciences, 41(6), 7-19.
Inbueng, L., Chaisena, A., & Phakdeeying, R. (2020). Key success factor of community enterprise on standard community product in Khon Kaen Province. Journal of Roi Kaensarn Academi, 5(2), 1-12. https://so02.tci-thaijo.org/index.php/JRKSA/article/view/246764
Intayot, S. (2020). Assessment on the promotion of Chanthaburi Province to the world’s gemstone trading center. Academic Journal of Humanities and Social Sciences Burapha University, 28(1), 269-296. https://so06.tci-thaijo.org/index.php/husojournal/article/view/200934
Isarangkul Na Ayutthaya, J., & Thampiya, P. (2019). Following in father’s footsteps, sufficient life… towards sustainable development (16th ed.). All Print Center.
Jaroensombat, L. (2021). Applying the circular economy concept to community enterprises. Journal of Social Sciences Srinakarinwirot University, 24(1), 145-155.
Jintana, S., & Anantanatorn, A. (2020). A study of Sufficiency Economy Philosophy management influencing a community enterprise efficiency in Prachin Buri Province and Sa Kaeo Province. Sisaket Rajabhat University Journal, 14(2), 141-149. https://so05.tci-thaijo.org/index.php/sskrujournal/article/view/246519/167769
Kanchanawasi, S. (2002). Evaluation theory (3rd ed.). Chulalongkorn University Press.
Kee-ariyo, C., Soteyome, T., & Suteebut, N. (2023). Adaptation during the next normal of community enterprises in processed and food product groups in the lower central region, group 2. Journal of Humanities and Social Sciences, Suan Sunandha Rajabhat University, 6(2), 128-142. https://ssrujournal.com/index.php/hsssru/article/view/249
Ketkarn, P. (2021). The guidelines for agricultural group, management leading to community enterprise of biochar products in Saraphi District, Chiang Mai Province [Master’s thesis]. Maejo University.
Kim, J. O., & Mueller, C. W. (1978). Factor analysis: Statistical methods and practical issues. Sage Publication.
Kline, R. B. (2010). Principles and practice of structural equation modeling (3rd ed.). The Guildford Press.
Longenecker, J. G., & Pringle, C. D. (1981). Management. Merril.
Onmak, A. (2010). The factors is influential build the success of community business: Sueakok products business, Phaeng Sub-district, Kosumpisai District, Mahasarakam Province [Master’s thesis]. Rajabhat Mahasarakam University.
Phatratkul, S., Sangthongluan, C., Punoiam, K., & Siranwarissara, A. (2023). Development of marketing strategies for community enterprises in the processed food category from pineapples in the lower central region group 2. Journal of Academic for Public and Private Management, 5(1), 64-82. https://doi.org/10.14456/jappm.2023.5
Phetcharot, L., & Chamniprasat, A. (2002). Research methods. Phimdee Printing.
Phueakbuakhao, W., Phueakbuakhai, B., Phueakbuakhao, S., & Sripradit, P. (2023). Model for developing potential and strength of Community enterprise on pineapple processing group at Wang Pong Sub-district in Pranburi District in Prachuap Khiri Khan Province. Journal of Social Science and Cultural, 7(2), 100-117. https://so06.tci-thaijo.org/index.php/JSC/article/view/262040
Poompurk, C., & Anusornphat, N. (2020). The Potential and strength of community enterprises in Ayutthaya Province. Journal of Management Science Review, 22(1), 133-144. https://so03.tci-thaijo.org/index.php/msaru/article/view/237707
Putthakhin, N., Ketphonthong, C., & Lapchit, S. (2024). The Community Economic Learning Center Based on the Philosophy of Sufficiency Economy in Surin Province. Journal of Local Governance and Innovation, 8(1), 1-18. https://doi.org/10.14456/jlgisrru.2024.1
Roektula, T., & Churintr, P. (2021). Management guidelines for sustainability of non-toxic plants community enterprises in Surat Thani. Surattani Rajabhat University.
Rueangkittiya, J., Uengpaiboonkitm A., Kongchan, C. Rattanasopa, T., & Namwong, A. (2020). Application of business management principles according to the Sufficiency Economy Philosophy with Small and Medium Enterprises in Surin, Buriram and Sisaket. Academic Journal of Management Technology, 1(1), 36-46. https://so03.tci-thaijo.org/index.php/jomt/article/view/246543
Sakunthong, S. (2023). The role of local community leadership and enhancing the good quality of life for local people based on the Philosophy of Sufficiency Economy in Phrao District, Chiang Mai Province. Journal of Peace Periscope, 4(1), 91-102. https://so09.tci-thaijo.org/index.php/JPP/article/view/2019
Schumacker, R. E., & Lomax, R. G. (2010). A beginner guide to Structural Equation Modeling: SEM. Lawrence Erlbaum Associates.
Songsri, K., & Churintr, P. (2021). The business environment affecting the success of community enterprises in Surat Thani Province. Rajabhat Surat Thani University.
Sotwitee, S. (2022). The Compared process of community product developement for promoted tourism between community tourism enterprise of Nam Chiew, Trat Province and Nong Bua tourism community, Chanthaburi Province. DRIRDI Research for Community Service Journal, 8(1), 19-32.
Srichan, T., & Kenaphoom, S. (2024). Self-reliance of community enterprises. URU Journal of Integrated Sciences for Development, 12(2), 1-16. https://so06.tci-thaijo.org/index.php/GRAURU/article/view/255356
Stoner, J. A. F., & Freeman, E. R. (1989). Management (4th ed.). Prentice-Hall.
Surod, P. (2020). Development of community enterprises according to the Philosophy of Sufficiency Economy. Journal of Cooperative Accounting, 1(1), 153-155.
Suwanrat, W., Phuakkhong, C., & Yamim, S. (2023). The model development of women’s roles towards sustainable community enterprise driving: A case study of Tha Khei Sub-district, Tha Chang District, Surat Thani Province. Journal of Social Science and Cultural, 7(4), 297-316.
Tantivejkul, S. (2001). Sufficiency Economy according to the royal initiative, under the royal feet. Matichon Publishing House.
Tanyong, P., & Nimitsadikul, P. (2022). The sustainable development of success for business operations of community enterprises in Nakhon Pathom Province. Journal of Multidisciplinary in Humanities and Social Sciences, 5(4), 1493-1512. https://so04. tci-thaijo.org/index.php/jmhs1_s/article/view/259896
Thaichareon, T. (2023). Sustainable development of community enterprises in Chachoengsao Province. Journal of MCU Nakhondhat, 10(1), 276-292. https://so03.tci-thaijo.org/index.php/JMND/article/view/268217
Thawiphithanan, S., Ngammeesri, L., Ngernchan, J., & Singthongchai, M. (2023). A study of product development and marketing promotion of the center for community enterprise the organic Guava of (Ban Takhro) to expand market to the new target groups. Journal of Academic for Public and Private Management, 5(1), 172-188. https://doi.org/10.14456/jappm.2023.12
Tonglim, P. (2022). Enhancement business policy in order to export processed agricultural product of Klong Nam Khem community enterprise in Chanthaburi Province. Burapha University.
Tubkrut, N., Boonkuer, S., & Ampha, O. (2020). Developing local community enterprises in Trang Province for a chance of success. Rajamangala University of Technology Srivijaya, Trang Campus.
Unphimand, U., & Dinkoksung, S. (2023). Strategic management approach initiated by Rong Malee community enterprise participation in Ubon Ratchathani Province. Journal of Roi Kaensarn Academi, 8(5), 256-269. https://so02.tci-thaijo.org/index.php/JRKSA/article/view/261318
Vilepana, K., Chiarajit, C., & Moonsilp, P. (2023). Successful management model of a large-scale Gros Michel Banana community enterprise group in Sukpaiboon Sub-district, Soeng Sang District, Nakhon Ratchasima Province. Journal of Social Science and Cultural, 7(5), 310-324. https://so06.tcithaijo.org/index.php/JSC/article/view/264122
Wasi, P. (2006). His majesty the king and the new development. Ruam Duay Chauy Kan.
Wattanadittachan, W., & Thammaapipon, S. (2023). The factors of the success the tourism community enterprise of Ban Tham Suea in Krabi Province. Journal of Education Management and Research Innovation, 5(6), 1307-1318. https://so02.tci-thaijo.org/index.php/jemri/article/view/263734
Wattanasin, P., & Techarin, P. (2002). Strategic management and business policy. Chulalongkorn University Press.
Wong-ut, N., & Chaipiboon, S. (2020). Factors affecting the success of the safe natural agriculture community enterprise group at Maepan-San Kiang, Mae Chaem District, Chiang Mai Province. Journal of Graduate School, Pitchayatat, Ubon Ratchithani Rajabhat University, 15(3), 109-117. https://so02.tci-thaijo.org/index.php/Pitchayatat/article/view/245981
Yodmanee, P. (2020). Adoption of Sufficiency Economy principle adhering to buddhist-oriented practice to business organizations. Mahachula Academic Journal, 7(1), 264-276. https://so04.tci-thaijo.org/index.php/JMA/article/view/168618
