THE DIFFERENTIAL EFFECTS OF PROACTIVE CAREER BEHAVIORS ON SUBJECTIVE AND OBJECTIVE CAREER SUCCESS: EVIDENCE FROM A CHINESE KNOWLEDGE-INTENSIVE FIRM

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Lili Li
Chattayaporn Samerjai

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Rapid digital transformation and intensifying market competition have made career development increasingly critical for employees in technology-driven organizations. Career success depends not only on promotion opportunities but also on how employees plan their careers, develop their skills and talents, build professional networks, and seek guidance when making career-related decisions. This study aimed to examine the levels of proactive career behaviors and career success among employees at Glodon Company Limited and to investigate the relationship between proactive career behaviors and career success. A quantitative research design was employed. The population consisted of 8,569 domestic full-time employees, excluding overseas staff. Questionnaires were distributed to 400 employees, yielding 386 valid responses included in the analysis. Data were analyzed using frequency, percentage, mean, standard deviation, and multiple regression analysis.


The findings revealed that both proactive career behaviors and career success were at moderate levels. Proactive career behaviors were positively and significantly related to career success. Among the four dimensions, the career planning process demonstrated the clearest and most consistent relationship across all regression models. Skill and talent development activities were also significantly related to overall career success and subjective career success, whereas networking and consultation showed weaker relationships in this sample. These findings indicate that organizations should place greater emphasis on structured career planning processes, skill and talent development activities, and context-appropriate workplace career support.

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Li, L., & Samerjai, C. (2026). THE DIFFERENTIAL EFFECTS OF PROACTIVE CAREER BEHAVIORS ON SUBJECTIVE AND OBJECTIVE CAREER SUCCESS: EVIDENCE FROM A CHINESE KNOWLEDGE-INTENSIVE FIRM. วารสารปัญญาภิวัฒน์, 18(2), 163–183. สืบค้น จาก https://so05.tci-thaijo.org/index.php/pimjournal/article/view/288307
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