ESSENTIAL ELEMENTS OF AN INTEGRATED MANAGEMENT MODEL FOR DAY SPAS IN THAILAND

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Pornphen Lalitnuntikul
Kassara Sukpatch

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 This study was conducted with the aim of identifying elements which are essential for the management of day spas in Thailand and in line with sustainable tourism, in order to create an integrated management model. A sample population of 400 customers of Thai day spas was surveyed regarding product management, quality management, human resource management, supply chain management, and sales and marketing. Data resulting from the survey was processed for descriptive statistics including frequencies, percentages, mean, and standard deviations. It was found that the respondents agreed that all studied elements were important, however, marketing (x̄ 4.07), quality management (x̄ 3.93), and supply chain management (x̄ 3.90) were considered most crucial. In the area of quality management, security for both customers and staff was found to be of particular concern, while customers considered environmental conservation to be the most important element of supply chain management. 

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