哈尔滨会展业普通观众观展满意度影响因素研究 ——以哈尔滨市国际会展体育中心展会为例

บทคัดย่อ

          随着2008年上海世界博览会的成功举办,会展业在中国呈现出良好的发展势头。然而支持会展蓬勃发展的一个重要主体—普通观众,却没有被足够的重视。本文以普通观众为对象,对影响会展普通观众观展满意度的因素进行分析和探讨,通过对哈尔滨市国际会展体育中心举办的会展进行实证调查,找出影响会展普通观众观展满意度的主要因素,为会展行业提高普通观众满意度,扩大会展行业的影响力提供理论和实践依据。本文以美国顾客满意度指数模型为基础,并结合会展行业实际情况构建普通观众观展满意度的调查量表,主要通过问卷调查的方法收集数据。本文还提出影响普通观众观展满意度的假设和影响满意度的关系模型。

           With the success of the 2008 Shanghai World Expo will be held, the exhibition industry in China has shown a good momentum of development. However, support for the exhibition is an important subject to flourish - the general audience, but it has not been enough attention. In this paper, the general audience as an object, to affect the general audience the exhibition concept exhibition satisfaction factor analysis and discussion, through the Harbin International Exhibition and Sports Centre Exhibition empirical investigation, identify the impact of the general audience the exhibition's main exhibition Satisfaction factor, for the exhibition industry to improve the general audience satisfaction, and expand the influence of the exhibition industry to provide theoretical and practical basis. In this paper, the American Customer Satisfaction Index model is based actual situation of the exhibition industry to build general audience satisfaction survey exhibition scale, mainly through the questionnaire method.