Main Article Content
With the success of the 2008 Shanghai World Expo will be held, the exhibition industry in China has shown a good momentum of development. However, support for the exhibition is an important subject to flourish - the general audience, but it has not been enough attention. In this paper, the general audience as an object, to affect the general audience the exhibition concept exhibition satisfaction factor analysis and discussion, through the Harbin International Exhibition and Sports Centre Exhibition empirical investigation, identify the impact of the general audience the exhibition's main exhibition Satisfaction factor, for the exhibition industry to improve the general audience satisfaction, and expand the influence of the exhibition industry to provide theoretical and practical basis. In this paper, the American Customer Satisfaction Index model is based actual situation of the exhibition industry to build general audience satisfaction survey exhibition scale, mainly through the questionnaire method.
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