商业模式创新的特点对创业型企业绩效的影响研究 ——以中国新三板挂牌企业为例
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บทคัดย่อ
通过定量分析，本研究在互联网和大数据发展背景下，选择中国新三板创业型企业为样本，以问卷调查和企业年报数据相结合，通过多元回归分析方法，对创业型企业商业模式创新与企业绩效的关系进行实证检验。结果表明：商业模式创新能提升创业型企业绩效。并提出了积极实施商业模式创新，拓宽市场占有率，完善企业盈利模式，是创业型企业能够持续稳定发展的建议。
This research, in the context of Internet and development of big data, is sampled on Chinese NEEQ-listed enterprises, and carries out empirical test on the relation between the business model innovation of entrepreneurial enterprises and enterprise performance by combining questionnaire and annual statements and employing the multivariate regression analysis. The results indicates that innovation of business model contributes to the performance of entrepreneurial enterprises. The research proposes that the sustained and stable development of entrepreneurial enterprises depends on innovating business model, expanding market share and improving business profit model.
Article Details
“ข้าพเจ้าและผู้เขียนร่วม (ถ้ามี) ขอรับรองว่า บทความที่เสนอมานี้ยังไม่เคยได้รับการตีพิมพ์และไม่ได้อยู่ระหว่างกระบวนการพิจารณาลงตีพิมพ์ในวารสารหรือแหล่งเผยแพร่อื่นใด ข้าพเจ้าและผู้เขียนร่วมยอมรับหลักเกณฑ์การพิจารณาต้นฉบับ ทั้งยินยอมให้กองบรรณาธิการมีสิทธิ์พิจารณาและตรวจแก้ต้นฉบับได้ตามที่เห็นสมควร พร้อมนี้ขอมอบลิขสิทธิ์บทความที่ได้รับการตีพิมพ์ให้แก่สถาบันการจัดการปัญญาภิวัฒน์หากมีการฟ้องร้องเรื่องการละเมิดลิขสิทธิ์เกี่ยวกับภาพ กราฟ ข้อความส่วนใดส่วนหนึ่งและ/หรือข้อคิดเห็นที่ปรากฏในบทความข้าพเจ้าและผู้เขียนร่วมยินยอมรับผิดชอบแต่เพียงฝ่ายเดียว”
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