人格生态特质与山地旅游消费决策行为的 关系：一个理论分析的思路与框架
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本文采用文献分析的研究方法，梳理人格理论、人格特质理论、山地旅游消费决策行为理论，提出人格生态特质理论，并探讨人格特质、山地旅游与旅游消费决策行为之间的关系。认为人格生态特质是一个整体性概念，生态原型是其核心内容，人格生态特质制约着个体的行为，影响着个体对自然环境的态度和行为。故山地旅游消费决策行为受到人格生态特质的影响。
This paper adopted documents research based on the theory of personality traits, mountain tourism and consumer behavior theory, to put forward the ecological personality trait theory, and to explore the relationship between personality traits, mountain tourism and tourism consumption decision behavior. Personality traits is a holistic concept, and its core content is the ecological prototype. The decision behavior of mountain tourism consumption is influenced by the character of personality.
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“ข้าพเจ้าและผู้เขียนร่วม (ถ้ามี) ขอรับรองว่า บทความที่เสนอมานี้ยังไม่เคยได้รับการตีพิมพ์และไม่ได้อยู่ระหว่างกระบวนการพิจารณาลงตีพิมพ์ในวารสารหรือแหล่งเผยแพร่อื่นใด ข้าพเจ้าและผู้เขียนร่วมยอมรับหลักเกณฑ์การพิจารณาต้นฉบับ ทั้งยินยอมให้กองบรรณาธิการมีสิทธิ์พิจารณาและตรวจแก้ต้นฉบับได้ตามที่เห็นสมควร พร้อมนี้ขอมอบลิขสิทธิ์บทความที่ได้รับการตีพิมพ์ให้แก่สถาบันการจัดการปัญญาภิวัฒน์หากมีการฟ้องร้องเรื่องการละเมิดลิขสิทธิ์เกี่ยวกับภาพ กราฟ ข้อความส่วนใดส่วนหนึ่งและ/หรือข้อคิดเห็นที่ปรากฏในบทความข้าพเจ้าและผู้เขียนร่วมยินยอมรับผิดชอบแต่เพียงฝ่ายเดียว”
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