การพัฒนาศักยภาพการท่องเที่ยวแบบโฮมสเตย์ เขตเทศบาลตำบลเชียงคาน อำเภอเชียงคาน จังหวัดเลย

Abstract

The purposes of the study of potential development of homestay  in Chiangkhan Municipality, Chiangkhan District, Loei Province are 1) to study the context of the Chiangkhan community 2) to study the participation of local communities in order to develop the potential homestay tourism 3) to study the factors which affect the potential development of homestay , and 4) to propose the guidelines for homestay tourism development. This study employed a qualitative research method. The data of this study were collected by the on-site survey method. The sample population for this study was categorized into 4 groups: 1) staff and public organization groups involved in the development of homestay, 2) community leaders, 3) local people in the community comprising of the owners of the homestay, and 4) restaurant entrepreneurs, guesthouse owners, tour operators, souvenir shop owners, and local taxi drivers.  

                   The results showed that the context of Chiangkhan community has a significant tourism environment in terms of the outstanding of tourism resources, natural attractions, the historical sites, the antiquities and the uniqueness of local lifestyle. Moreover, Chiangkhan Municipality is able to access through other major attractions of Chiangkhan district and other nearby districts, which becomes main factor attracting tourists to visit this area. These factors including various facilities are vital conditions supporting the potential of Homestay tourism development. In terms of community participation need, Local communities participate in running the tourism business in terms of providing tourism services, creating tourism activities and security. In marketing management aspect, their management model is still dependent on help and support from related public organizations. 

                To develop the tourism potential of Chiangkhan homestay, agencies involved in tourism business should launch the policy of tourism promotion together with conservation. The policy should emphasize travel on learning the community lifestyle, tradition and culture, and local wisdom. Besides, to enhance knowledge about tourism services, foreign languages and public relations are significant. Local participation is crucial to develop the potential of homestay tourism in order to achieve sustainable tourism.