The Relationship Between Service Qualities and Decision Making to Use Services A Case Study: Small Private Hospital, Bangkhen District, Bangkok

Abstract

The purposes of this research were to study: 1) the opinion level of service qualities and the decision making to use the services of Small Private Hospital, BangKhen District, Bangkok; 2) the quality of services related to the decision making to use services of Small Private Hospital, BangKhen District, Bangkok. The study population consisted of 24,241 service users of Small Private Hospital, BangKhen District, Bangkok, through the aged 20 up. The sample was 400 service users, selected purposive sampling method of Taro Yamane. The research instrument was a questionnaire. The statistics for the data analysis were frequency, mean, percentage and standard deviation. The relationships were analyzed with Pearson correlation coefficient.

The findings were as follows. 1) The opinion level of the service qualities of Small Private Hospital, BangKhen District, Bangkok showed that the highest level of opinion was the reliability, followed by customer response and the least opinion level was the aspect of knowing and understanding customers, and the opinion level of the decision making to use the services revealed that the behavior after using the service was at a high level, followed by the decision making to use the services, and the least opinion level was the evaluation of alternatives and 2) The quality of services correlated to the decision making to use the services of Small Private Hospital, BangKhen District, Bangkok with a statistically significant level of .05.