Street Art: Aesthetic Spaces and Driving Cultural Tourism in Loei Municipality, Muang District, Loei Province

Abstract

Street art is an art form that is mostly created in public areas by artists who are skilled in conveying stories consistent with the employers and the context of the area with the goal to create an atmosphere and drive tourism. For Loei Municipality, there are 2 creative street art areas to support the tourism atmosphere: 1) Ban Hae community area, presenting stories about history, way of life, games, rituals, culture, and traditional customs of the area by painting on the dam walls, house walls, fences, and walls along the main roads of the community where tourists can visit every day. On Sundays, it is connected to Ban Hae Cultural Market; and 2) Phaya Nak Pu Lai Kham area, located in the center of Loei city, presents stories of nature and the environment that connect the stories of Phu Bo Bit and Pu Lai Kham, the naga on the earth that protects Loei and gives good fortune to those who worship the naga. Tourists can visit to experience it all year round. Both street art areas were created by Loei Tarm Loei artists. They used arts science to enhance the beauty, including principles of art composition and aesthetics to plan and implement street art to reach tourists' aesthetic experiences.