Innovation Capability Effects of Competitive Advantage and Firm’s Performance: The Moderating Role of Entrepreneurial Orientation of Firm Performance in Micro Enterprise’s Trade Sector in Lower North 1
Keywords:
innovation capability, competitive advantage, entrepreneurial orientationAbstract
This research aimed to: 1) study the competitive advantage as a mediating variable between the innovation capability and the performance of small and medium-sized enterprises in the commercial sector in the lower northern region 1; and 2) study the impact of entrepreneurial orientation as a moderating variable between the innovation capability and the performance of small and medium-sized enterprises in the commercial sector in the lower northern region 1. This research was quantitative. The sample group was 600 entrepreneurs of Micro Enterprise’s trade sector in lower north 1. The multi-stage sampling method was used, and a questionnaire was used as the study tool. The model was analyzed using a structural equation model. The results found the competitive advantage was a partial mediating factor between innovation capability and performance at a statistically significant level of .001 . The results of the study of the relationship between innovation capability and performance with entrepreneurship orientation as a moderating variable found that entrepreneurship orientation was a moderating variable that promoted the relationship between innovation capability and performance. In other words, if small and medium-sized enterprises in the commercial sector gave importance to and practiced entrepreneurship orientation a high level, innovation capability would have a positive influence on performance at a statistically significant level of .05.
References
สำนักงานคณะกรรมการพัฒนาการเศรษฐกิจและสังคมแห่งชาติ. (2566). แผนพัฒนาเศรษฐกิจและสังคมแห่งชาติ ฉบับที่ 13 (พ.ศ. 2566-2570). สืบค้นจาก http://www.nesdc.go.th.
สำนักงานส่งเสริมวิสาหกิจขนาดกลางและขนาดย่อม. (2566). จำนวนวิสาหกิจขนาดกลางและขนาดย่อม ปี 2566. สืบค้นจาก https://opendata.sme.go.th/dataset.
สำนักงานส่งเสริมวิสาหกิจขนาดกลางและขนาดย่อม. (2567). แผนการส่งเสริมวิสาหกิจขนาดกลางและขนาดย่อม ฉบับที่ 5 (พ.ศ. 2566-2570). สืบค้นจาก http://www.sme.go.th.
Abu-Rumman, A., Al Shraan, A., Al-Madi, F. and Alfalah, T. (2021). Entrepreneurial networks, entrepreneurial orientation, and performance of small and medium enterprises: are dynamic capabilities the missing link?. Journal of Innovation and Entrepreneurship, 10(29), 1-16.
Al Mamun, A., Kumar, N., Ibrahim, M. D. and Bin Yusoff, M. N. H. (2017). Validating the Measurement of Entrepreneurial Orientation. Economics and Sociology, 10(4), 51-66.
Alzeaideen, K. (2020). Construction of Competitive Advantage Instrument in Jordanian SME Context Using Structural Equation Modelling. International Journal of Financial Research, 11(1), 236-251.
Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17, 99-120.
Baron, R. M. and Kenny, D. A. (1986). The moderator- mediator variable distinction in social psychological research: Conceptual, strategic and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173-1182.
Cho, E. and Kim, S. (2015). Cronbach’s coefficient alpha: Well-known but poorly understood. Organizational Research Methods, 18(2), 207-230.
Dawit, J., Berhanu, B. and Shashi, K. (2024). Is Management of Knowledge affecting the Competitive Advantage and Performance of Commercial Bank of Ethiopia. International Journal of Social Science, Management and Economics Research, 2, 1-17.
Ferreira, J., Coelho, A. and Moutinho, L. (2020). Dynamic Capabilities, Creativity and Innovation Capability and Their Impact on Competitive Advantage and Firm Performance: The Moderating Role of Entrepreneurial Orientation. Technovation, 92, Article.
Fornell, C. and Larcker, D. F. (1981). Evaluating structural equation models with Unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50.
Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E. and Tatham, R. L. (2019). Multivariate data analysis. Cengage learning. Hampshire, United Kingdom, 633.
Harms, R., Reschke, H.C., Kraus, S. and Fink, M. (2010). Antecedents of innovation and growth: Analyzing the impact of entrepreneurial orientation and goal-oriented management. International Journal of Technology Management, 52(1/2), 35-152.
Kotler, P. (2000). Marketing management. New Jersey: Prentice Hall.
Lumpkin, G. T. and Dess, G. G. (1996). Clarifying the entrepreneurial orientation construct and linking it to performance. Academy of Management Review, 21(1), 135– 172.
Miller, D. (1983). The correlates of entrepreneurship in three types of firms. Management Science, 29(7), 770-791.
Otache, I. (2024). Innovation capability, strategic flexibility and SME performance: the roles of competitive advantage and competitive intensity. African Journal of Economic and Management Studies, 15(2), 248-262.
Porter, M. E. (1990). The competitive advantage of nations. Harvard Business Review, 68, 73-93.
Porter, M. E. and Millar, V. E. (1985). How information gives you competitive advantage. Harvard Business Review, 63(4), 149-158.
Rauch, A., Wiklund, J., Lumpkin, G. T. and Frese, M. (2009). Entrepreneurial orientation and business performance: An assessment of past research and suggestions for the future. Entrepreneurship theory and practice, 33(3), 761-787.
Rosenbusch, N., Brinckmann, J. and Bausch, A. (2011). Is innovation always beneficial? A meta-analysis of the relationship between innovation and performance in SMEs. Journal of Business Venturing, 26(4), 441-457.
Rovinelli, R. J. and Hambleton, R. K. (1977). On the use of content specialists in the assessment of criterion-referenced test item validity. Dutch Journal of Education Research, 2, 49–60.
Saunila, M. (2020). Innovation capability in SMEs: A systematic review of the literature. Journal of Innovation & Knowledge, 5(4), 260-271.
Soesetio, Y., Soetjipto, B. E., Handayati, P., Winarno, A., Winarno, A., and Wijaya, F.P. (2024). Mediating role of competitiveness between process innovation and financial performance: Internationalization moderation. International Journal of Applied Economics, Finance and Accounting, 18(1), 207-215.
Sukati, I., Hamid, A. B. A., Baharun, R., Tat, H. H. and Said, F. (2011). An investigation of the relationship between supply chain management practices and competitive advantage of the firm. Contemporary Marketing Review, 1(4), 1-13.
Suliyanto, S. and Rahab, R. (2012). The role of market orientation and learning orientation in improving innovativeness and performance of small and medium enterprises. Asian Social Science, 8(1), 134-145.
Wang, C. L. and Ahmed, P. K. (2004). The development and validation of the organizational innovativeness construct using confirmatory factor analysis. European Journal of Innovation Management, 7(4), 303-313.
Wardhani, A. P., Kusumawardhani, A. and Ubaidillah, M. (2021). The Effect of Intangible Asset on Competitive Advantage and Firm Performance; Study on Budget Accommodation in Semarang City. Salam: Jurnal Sosial dan Budaya Syar-I, 8(2), 383-404.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Research and Development Journal, Loei Rajabhat University
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
ข้อความที่ปรากฎในวารสารฉบับนี้เป็นความคิดเห็นของผู้เขียนแต่ละท่าน สถาบันวิจัยและพัฒนา มหาวิทยาลัยราชภัฏเลย และกองบรรณาธิการ ไม่จำเป็นต้องเห็นด้วยและไม่มีส่วนรับผิดชอบใดๆ
สถาบันวิจัยและพัฒนา มหาวิทยาลัยราชภัฏเลย ขอให้ผู้อ่านอ้างอิงในกรณีที่ท่านคัดลอกเนื้อหาบทความในวารสารฉบับนี้
