Program Learning Outcomes in Bachelor of Business Administration, Faculty of Management Sciences, Prince of Songkla University
Keywords:
program learning outcomes, business administration, outcome-based education, program developmentAbstract
In the digital era, characterized by rapid advancements in technology and artificial intelligence, the knowledge and skills demanded by the labor market are experiencing continuous transformation. Higher education institutions are therefore required to develop curricula that align with the principles of Outcome-Based Education (OBE). This study aims to develop the Program Learning Outcomes (PLOS) of the Bachelor of Business Administration program, Faculty of Management Sciences, Prince of Songkla University, in alignment with the AUN-QA quality assurance framework and contemporary labor market demands. This research employed a qualitative approach, collecting data from 45 internal and external program stakeholders, including employers, alumni, and academic staff. Data collection methods included in-depth interviews, focus group discussions, and open-ended questionnaires. The collected data were analyzed using content analysis through systematic categorization, coding, and theme synthesis. The findings revealed 13 stakeholder-need themes encompassing business administration knowledge and essential skills, which were subsequently synthesized into nine Program Learning Outcomes. Examples of these PLOS include the ability to develop oneself through learning from feedback and constructive criticism, and the ability to analyze and present information to executives for informed decision-making. Formulating PLOS based on OBE principles aligns the
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