The study of factors influencing the success of implementing the 10,000 baht digital money policy from the perspective of people in Phra Nakhon Si Ayutthaya Province
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Abstract
The research aims to study policy factors that influence the success of the Thai government's 10,000 baht digital currency policy in Phra Nakhon Si Ayutthaya Province. Using quantitative research using an online questionnaire with a sample size of 324 samples, the data analysis method was multiple regression. The results found factors are affecting the success of the Thai government's 10,000 baht digital wallet policy in Phra Nakhon Si Ayutthaya Province. If the policy is successful, it must rely on factors comprising two variables: the response to the policy from the citizens (0.553) and the benefit of the policy (0.260). This analysis can predict the success of the government's 10,000 baht digital wallet policy in Phra Nakhon Si Ayutthaya Province at 68.2 percent.
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