Online Media Development to Publicize the Tourist Attractions at the Khorat Geopark, Soung Sung Noen District, Nakhon Ratchasima Province
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Abstract
This research was objected to develop the online media, to evaluate the online media effectiveness and to publicize Khorat Geopark Tourist Attraction, Sung Noen District, Nakhon Ratchasima Province. The mixed methodology was conducted. For the qualitative method, the interview form was used. The key informants were 12 persons, included with the representatives of the relevant government agencies, the community entrepreneurs in Sung Noen District and the representatives of the Khorat Geopark Office. Then the content was analyzed. For the quantitative method, the questionnaire was the tool to evaluate the effectiveness of the online media with 10 key informants, consisted of the communication academics. and the representatives from the Khorat Geopark Office. Means, and Standard Deviations were used for the data analysis. The results revealed that 1) the development of the online media in the form of video clips for publicizing the tourist attractions at the Khorat Geopark was consisted of 3 elements : 1) the content elements, 2) the production elements, and 3) the creative elements. The researcher then applied the elements to design and to produce the online media in the form of 5 video clips ,for the tourist attraction promotion at the Khorat Global Geopark, Sung Noen District, included with Wat Thammachak Semaram,Prasat Mueang Khaek and Prasat Non Ku, Srichanasa Learning Center at Sung Noen School ,Wat Prang Mueang Kao and the source of stone cutting at Ban Som Kok Ngam. These were the important historical sites of Sung Noen District and they are the information collection sources of Sung Noen District. Nakhon Ratchasima Province and 2) for the evaluation of the online media effectiveness in the form of video clips publicizing the tourist attractions at the Khorat Global Geopark, It was found that the overall of the Khorat Global Geopark video clips for the public relations was at a good level ( = 4.33, S.D = 0.54). Considering each aspect, it was found that content of the online media was at a good level ( = 4.48, S.D = 0.55). For the online media production, the quality was at a good level ( = 4.32, S.D = 0.54) and for the benefits of the online media aspect, the quality was respectively at a good level ( = 4.2, S.D = 0.53). All the video clips can be effectively worked for the public relations.
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