Exploring Success Stories: Journeys from Magazine Entrepreneurship to National Beauty Organizer in The Bangkok International Hair Show
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Abstract
This qualitative research employed a life history and narrative approach. The objective is to examine the successful business narrative of the organizer and entrepreneur of Bangkok International Hair Show, a nationally recognized in the beauty sector running for more than 20 years. The data were collected from the storytelling of the key informant, stakeholders, employees, and attendees. The main key informant is Mr. Tinnakorn Tuntiaumpaiwong, the business organizer's founder of Bangkok International Hair Show. The researcher used a triangulation method to check the reliability and the completeness of the information interpretation and the effectiveness of the story’s presentation. The findings found that the entrepreneur's journey began in 2002 when Hair & Beauty Magazine was published to offer news and insights on the beauty sector. Later the entrepreneur had started working as the organizer of the Bangkok International Hair Show until the business became successful and well-known in Thailand's beauty sector at present. In summary, the principle of running the organizer business could be achieved through the principle of the entrepreneurship, consisted of 6 aspects as follows: transformational leadership, resilient mindset, creativity, collaboration, content and customer experience.
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