The Importance and Approaches to Enhancing the Influence of Yunnan Minority Sports Culture in The Context of “The Belt and Road Initiative”
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Abstract
It is of great significance to enhance the influence of Yunnan minority sports culture in the context of the "the Belt and Road Initiative." Yunnan's ethnic minority sports culture, as an important part of the excellent traditional culture of the Chinese nation, has unique charm and value. By increasing its influence, it helps promote cultural exchange and cooperation, strengthen national cohesion and identity, and drive local economic development. This study examined the infrastructure construction, funding distribution, and participation rate before and after "the Belt and Road Initiative" using quantitative data analysis techniques. Wheras the qualitative research was conducted to assess how Yunnan's ethnic minority sports culture was highlighted through advertising campaigns, cultural exchange initiatives, and infrastructure development projects. Its importance included promoting cultural dissemination, enriching tourism resources, and enhancing international friendship. In order to increase the influence of Yunnan minority sports culture and give it a bigger role in the construction of "the Belt and Road Initiative," measures were taken to strengthen cultural protection and inheritance, innovate sports activities, conduct international exchange activities, and use modern media.
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