Developing Strategies and Marketing Innovation Mix in the Era of Marketing 6.0
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Abstract
This article explores the development of strategies and marketing innovation mix in the era of Marketing 6.0, emphasizing the integration of digital technologies such as AI, Big Data, IoT, and AR/VR into marketing processes to enhance efficiency and differentiation. The study highlights the importance of leveraging data and technology in strategies related to product development, pricing, distribution channels, and promotional efforts, as well as creating superior and sustainable customer experiences. Organizations that effectively adapt and apply these concepts will maintain competitive advantages and foster long-term customer relationships
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