The Dynamics of Disseminating Chinese Online Literature in Thai Society: A Contemporary Cultural Analysis
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Abstract
This article analyzes the dynamics of Chinese online literature dissemination in Thai society from 2000 to 2025 within the framework of contemporary China studies. It examines the development of Chinese online literature as a form of cultural production and communication in a transnational context. The analysis focuses on dissemination mechanisms through digital platforms, the role of translation, and the cultural factors influencing the perception and acceptance among Thai readers.
The findings indicate that Chinese online literature in Thailand is characterized by diverse genres, the rapid expansion of digital channels, and a growing readership among younger generations. These trends reflect the adaptability of contemporary Chinese literature to different cultural environments. However, its dissemination in Thai society faces structural constraints, such as inconsistent translation quality, challenges in cultural adaptation, and copyright protection issues. This article offers an analytical discussion on strategies to enhance the dissemination of Chinese online literature in Thailand, contributing to the field of China studies regarding the transmission and reception of contemporary Chinese culture in Thai society.
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