CONSUMER PROMOTION STRATEGY IN DIGITAL MARKETING AGE CONSUMER PROMOTION STRATEGY IN DIGITAL MARKETING AGE

Abstract

The development of sales of goods or services. To build loyalty to a brand or service. Happening to
the consumer as possible. Through the medium of electronic computers, such as Computer, Mobile smart
phone and software Application. This is becoming very popular nowadays. Customers can easily access these
media. And can be accessed anytime, anywhere, can connect to the Internet. Each brand has been
competitive on the market. Especially the promotion of products via the Internet. Increasing the
effectiveness of sales promotion geared towards consumers “Consumer Promotion Strategy in Digital
Marketing Age” Cause influencing consumer convince beliefs. The change in attitude Emotional behavior and
accelerate the purchase of goods or services faster than normal Including the use of promotional strategies 

geared towards consumers. It is a necessary element for design promotions to consumers of the brand
combined with the creativity of marketers or entrepreneurs through the promotion geared towards

consumer’s 4 reasons by 1.Get Coupon more Product 2.Price- off Deals 3.Game Rate and 4.Event-
Sponsorship.